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OTT 2.0: Understanding the new Pay TV Landscape
The widespread growth of OTT services, including new categories such as cable replacement virtual cable (vMVPD) services, which offer live linear channels on OTT devices and networks, coupled with broadcaster direct offerings, defines the OTT 2.0 era. OTT’s success factors include packaging flexibility, narrow genre choices, wide device availability, national reach and overall lower costs. The smaller size and narrower content of OTT services leads to consumer wallet fragmentation, pushing buying decisions from the household level to the individual level. This interest drive Pay TV revenue worldwide to be somewhat flat, while the growth in video entertainment comes from new categories of services broadly defined as OTT, although the boundaries are shifting somewhat and definition becomes harder. Providers must be ready to launch multiple services to reach different demographics on their terms.Continue
Reports & Data
Faster and more reliable mobile connection will undoubtedly boost the market demand for standalone VR headsets. At the Mobile World Congress Shanghai (MWCS) 2018, HTC collaborated with China Mobile to launch a 5G Device Forerunner Initiative. The companies aim to advance the development of 5G devices and infrastructure in China as well as push for VR adoption and sales for HTC Vive VR headsets. According to HTC Chairperson Cher Wang, “the proliferation of 5G networks will facilitate new classes of use cases for VR/AR [Augmented Reality] not possible in the past, leading to more rapid mass adoption and more natural interaction models for immersive technologies.”
NextVR is building a new broadcasting network, working to build an audience for live VR experiences. The company today operates as a combined production company and network – with live talent, operating two event trucks which travel from venue to venue, and proprietary end-to-end infrastructure, including a camera, encoders and client frameworks. NextVR is focused on sports and music genres today.
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OTT video continues to garner an increasing share of viewers’ attention and entertainment budgets; live content in particular is fundamentally changing some aspects of the video space like news gathering. In a similar fashion the gaming industry has expanded to a wider breadth of players and participants. In both cases these markets also act as gateways to younger households for operators and content holders who still primarily rely on more traditional sources of revenue. This webinar discusses both these trends within the OTT and gaming markets and the market opportunities it presents to companies throughout the value chain.Replay
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