Subscribe Video, VR & OTT

ABI Research’s Video, OTT & VR coverage examines the end-to-end video distribution ecosystem. We cover the rapid transition of video consumption devices, services, business models, and technologies toward multiscreen, IP, on-demand, and unmanaged delivery, as well as the rise of VR platforms in the enterprise and consumer sectors.

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360 Degree Interactive and Immersive Video

360 degree video has started to be syndicated on multiple platforms, initially driven by mobile reliant VR headsets such as Samsung Gear VR. Recently HTC Vive has increased the availability of 360 degree video and made it a core element of the platform, increasing the relevance in the tethered space in addition to gaming. 360 degree video will give way to other forms of interactive content, in which consumers can control the experience and viewing perspective of the experience. In the longer term, immersive content, which uses spatially mapped sets, holographic images, and game engines to deliver unique forms of content which represent a hybrid between movies and gaming. 360 degree video, interactive video and immersive video will open up a $6B subset of the video and gaming markets tied specifically to VR devices and experiences.


Reports & Data



Key Themes at IBC 2017

3Q 2017

A few themes are the most important in terms of what will happen at IBC 2017 include Artificial Intelligence (AI) and Machine Learning (ML) applied to media, Low Latency Streaming, Technology stack integrations and the increasing role of broadcasters in video distribution, the shift to IP-based and cloud-based workflows, shift to piracy monitoring services, and the shift to mobile video. The wildcard, in terms of how much it will be on people’s tongues – is virtual reality (VR).

Analyst Support

Every client is assigned a key member of our research team, based on their organization’s needs and goals. And, an unlimited number of Analyst Inquiry calls are available to answer your specific questions.

Sam Rosen

Vice President, Video, OTT and AR/VR

Eric Abbruzzese

Principal Analyst

Michael Inouye

Principal Analyst

Khin Sandi Lynn

Industry Analyst


Live Streaming Video & eSports

OTT video continues to garner an increasing share of viewers’ attention and entertainment budgets; live content in particular is fundamentally changing some aspects of the video space like news gathering. In a similar fashion the gaming industry has expanded to a wider breadth of players and participants. In both cases these markets also act as gateways to younger households for operators and content holders who still primarily rely on more traditional sources of revenue. This webinar discusses both these trends within the OTT and gaming markets and the market opportunities it presents to companies throughout the value chain.