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OTT 2.0: Understanding the new Pay TV Landscape
The widespread growth of OTT services, including new categories such as cable replacement virtual cable (vMVPD) services, which offer live linear channels on OTT devices and networks, coupled with broadcaster direct offerings, defines the OTT 2.0 era. OTT’s success factors include packaging flexibility, narrow genre choices, wide device availability, national reach and overall lower costs. The smaller size and narrower content of OTT services leads to consumer wallet fragmentation, pushing buying decisions from the household level to the individual level. This interest drive Pay TV revenue worldwide to be somewhat flat, while the growth in video entertainment comes from new categories of services broadly defined as OTT, although the boundaries are shifting somewhat and definition becomes harder. Providers must be ready to launch multiple services to reach different demographics on their terms.Continue
Reports & Data
The streaming media player maker Amazon is said to be developing a new device named Frank—a type of living room hub. According to sources, wireless technology used in Amazon’s Echo speakers will be integrated into Frank to enable connectivity with Fire TV boxes. The device will also include physical storage for recording live TV that can be streamed to smartphones and other devices for viewing at a later time. Any further details on the features, launch date, or pricing of Frank is yet to be known; however, the rumored device may be Amazon’s next attempt to dominate the home entertainment market. Amazon has been providing streaming video services similar to Netflix to its Amazon Prime members. It also provides streaming video adapters, including Fire TV devices and its newest product, the Fire TV Cube, which works as an entertainment hub to control compatible TVs, sound bars, and other multimedia devices. No Amazon Fire TV streaming device supports internal storage for Digital Video Recording (DVR) application as of now.
NextVR is building a new broadcasting network, working to build an audience for live VR experiences. The company today operates as a combined production company and network – with live talent, operating two event trucks which travel from venue to venue, and proprietary end-to-end infrastructure, including a camera, encoders and client frameworks. NextVR is focused on sports and music genres today.
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OTT video continues to garner an increasing share of viewers’ attention and entertainment budgets; live content in particular is fundamentally changing some aspects of the video space like news gathering. In a similar fashion the gaming industry has expanded to a wider breadth of players and participants. In both cases these markets also act as gateways to younger households for operators and content holders who still primarily rely on more traditional sources of revenue. This webinar discusses both these trends within the OTT and gaming markets and the market opportunities it presents to companies throughout the value chain.Replay
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