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Location-Based Media, Entertainment, Content, and Services

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Actionable Benefits

  • Evaluate new market opportunities for location-based services and localized content in select high traffic public venues.
  • Identify key applications and roles for 5G, MEC, and XR in new location dependent experiences and services.
  • Explore longer-term market opportunities with the broader adoption of XR and location based marketing and digital out of home advertising.

Critical Questions Answered

  • What does the market opportunity look like for premium content and services in public venues (stadiums, concerts, airports) and what role is 5G and MEC playing?
  • How much value does location-based data and localized content and services bring to advertising and gaming?
  • How will location dependent services and content change with smart glasses? What does this mean for 5G and MEC?           

Research Highlights

  • Assessment of new market opportunities for premium content and services in public venues (stadiums, concerts, airports).
  • Market sizing for location-based advertising and digital out of home advertising.
  • Market sizing for location-based gaming.              

Who Should Read This?

  • Planners within telcos and network operators who need to identify future transformative trends and its impact on the network and the needs of its customers.
  • Solutions vendors who need to assess current product offerings for any shortcomings and plan for future customer needs and demands.
  • Service and content mangers looking for new distribution channels and opportunities to reach customers.

Table of Contents

1. EXECUTIVE SUMMARY

1.1. Key Takeaways and Recommendations

2. THE STADIUM AND SPORTS OPPORTUNITY

2.1. Identifying Opportunities in Stadiums
2.2. U.S. Professional Sports and Stadiums

3. INTERNATIONAL MARKETS: SELECT SOCCER (ASSOCIATION FOOTBALL) AND BASEBALL LEAGUES

3.1. 5G, MEC, and Premium Content/Services Opportunity

4. LIVE CONCERTS

5. AIRPORTS/AIR TRAVEL

5.1. In-venue Market Opportunity (Premium Content and Services)

6. LOCATION-BASED GAMING

7. SUMMARIZING PREMIUM AND GAMING OPPORTUNITIES

8. LBA: A SIGNIFICANT OPPORTUNITY TODAY MADE STRONGER BY ENABLING TECHNOLOGIES

8.1. LBA/Marketing
8.2. OOH Advertising

9. IMPACT OF XR

10. APPENDIX

10.1. Privacy First
10.2. OOH Advertising