Examine how next-generation video (livestreaming and interactive) will evolve to align with and integrate into the metaverse to bring additional demands and needs on networks and enabling technologies.
Evaluate the differing market conditions and appetite for live e-commerce across regions.
Identify near-term and longer-term metaverse opportunities within livestreaming and live e-commerce markets.
Critical Questions Answered
How are livestreaming and interactive video services evolving? What are key technical considerations to support these changes?
What does the intersection between the buildup to the metaverse and pre-existing livestreaming video services look like? And what are the opportunities?
Is there more opportunity for live e-commerce outside of Asia and China, in particular?
Research Highlights
Forecasts of livestreaming revenue from 2019 to 2030 for six regions (North America, Western Europe, Eastern Europe, Asia-Pacific, Latin America, and the Middle East & Africa).
Analysis of regional differences and driving forces—identification of key activities by leading companies and their contributions to future trends.
Evaluate new opportunities offered through immersive tech and the timing of these market transitions.
Who Should Read This?
Innovation leaders who need to understand and evaluate opportunities created by the buildup to the metaverse. In particular, what is possible today and what is expected to be possible in the coming years (e.g., influence and impact of smart glasses).
Planners who need to evaluate what demand future services and use cases will place on networks and connectivity.
Table of Contents
1. EXECUTIVE SUMMARY
2. INTERACTIVITY IN VIDEO?READY FOR GROWTH
2.1. TECHNICAL CONSIDERATIONS AND IMPACT OF THE METAVERSE
3. LIVESTREAMING AND LIVE E-COMMERCE
3.1. LIVE E-COMMERCE OPPORTUNITIES EXTEND BEYOND CHINA
3.2. BROADER LIVESTREAMING MARKET
4. INTERACTIVE VIDEO
5. METAVERSE CONSIDERATIONS
6. MARKET POTENTIAL
7. CONCLUSIONS AND RECOMMENDATIONS
7.1. EXERCISE PATIENCE AND HOLD REALISTIC EXPECTATIONS
7.2. KEEP AN EYE ON AR AND MERGED REALITY
7.3. FOCUS ON THE END USER?CREATE STRONGER RELATIONSHIPS
