The Pay TV ecosystem has been changing quickly with the advancements in networks, hardware, and content delivery methods. An increasing number of consumers are choosing OTT services for flexible service plans, easy accessibility from multiple devices, and most importantly, lower cost compared to traditional pay TV services. In addition, live streaming services also allow consumers to access sports and important events. Improvements in broadband infrastructure and the adoption of video streaming devices are expected to drive the OTT market growth.
This report examines the OTT view service market in different regions including live and on-demand OTT services. It presents forecasts for live and on-demand OTT video streaming subscriptions, ARPU, service revenues, and forecasts for the streaming media adapter market. The market forecast is further broken down into the live and on-demand OTT subscription market. It is also broken down into regional markets: North America, Europe, Asia-Pacific, Latin America, the Middle East, and Africa. Companies presented include Apple TV, Amazon, Chromecast, DirecTV Now, Hotstar, iflix, iQiyi, JioTV, Netflix, Now TV, Roku, Sling TV, Tencent, Youku etc.