As technology innovation continues to change the retail and marketing sector, virtual reality technology is the next innovative technology to improve retail and marketing. Furniture stores, E-commerce companies, automotive, and travel companies have deployed VR for retail and marketing purposes. Consumers' awareness in VR technology together with investment by the brands and retailers is driving the virtual reality deployment in retail and marketing.
This report discusses VR use cases, VR deployments, market drivers, and challenges for deployment in VR retail and marketing segment. VR solution providers providing retail and marketing solutions including InstaVR, InContext Solutions, Marxent, V-Cult, Virtalis, VividWorks are presented in this report. The report also includes the market forecast for VR HMD shipment in retail and marketing as well as regional revenue forecast generated by software and services.