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    ABI Insights

    B2B and B2B2C Artificial Intelligence: Bots Are The New GUI

    by Jeff Orr

    Bots—a form of scripting software that automates tasks—are the new GUI. Instead of touching or clicking on graphical icons and menus, text and verbal conversation will drive the next generation of the application interface. Chatbots add a conversational layer to these scripts to include messaging and natural voice inputs. The bot invasion in application development can be seen in a series of recent announcements where enterprise brands are adopting scripting in messaging platforms.

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