Over the Top (OTT) and Multiscreen Video and Digital Content Image

Over the Top (OTT) and Multiscreen Video and Digital Content

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Actionable Benefits

  • Evaluate market transition to cloud and its impact on hardware and services. 
  • Size the market opportunity for key media and entertainment markets and digital advertising.
  • Identify key players and types of digital services for bundling or value-added packaging.

Critical Questions Answered

  • What is the overall size of the online video market today and 5 years out?
  • What is the market opportunity for other media and entertainment segments outside of video? (Social media, digital advertising, gaming, music)
  • Who are the key players and services in these markets?

Research Highlights

  • Market sizing (revenue), market shares, and forecast for social media.
  • Market sizing (revenue), market shares, and forecast for online video – segmented by business model: SVOD, TVOD, EST, AVOD.
  • Market sizing (revenue), market shares, and forecast for Search and Display Advertising.
  • Market sizing (revenue), market shares, and forecast for video game software and services.

Who Should Read This?

  • Mobile network and pay TV operators looking to bundle services to reduce churn, differentiate services, add additional value, and reinforce new technologies or premium tiers of service.
  • Companies supporting cloud infrastructure, video workflows, and hardware manufacturers/suppliers into the media & entertainment market.

Table of Contents

Tables
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