Virtual Worlds and Goods: Convergence of Real and Virtual Worlds, Building Towards the Metaverse

Price: Starting at USD 3,000
Publish Date: 23 May 2022
Code: PT-2481
Research Type: Presentation
Pages: 28
Virtual Worlds and Goods: Convergence of Real and Virtual Worlds, Building Towards the Metaverse
Actionable Benefits

Actionable Benefits

  • Evaluate the market opportunity (and potential pitfalls) generated by the new virtual spaces shaping the future metaverse.
  • Establish a timeline when user bases will shift from traditional media and services to merged real and virtual platforms.
  • Identify upcoming opportunities for customer relationships, connectivity and edge/cloud compute.
Critical Questions Answered

Critical Questions Answered

  • What impact has the new “metaverse” had on the consumer markets?
  • What is required to support and shift current markets to virtual spaces and the metaverse?
  • What types of business models will fuel these virtual spaces and the buildup to the metaverse?
Research Highlights

Research Highlights

  • Forecast for active users in metaverse spaces by region (North America, Western Europe, Eastern Europe, Asia-Pacific, Latin America, Middle East & Africa) through 2030.
  • Forecast for virtual spaces revenue by region through 2030.
  • Analysis of key ingredients to support virtual spaces in the metaverse, business models, and new market opportunities for current incumbents.
Who Should Read This?

Who Should Read This?

  • Product and service managers who need to assess the potential impacts from changing end-user preferences and behavior, driven by the buildup to the metaverse.
  • Marketers and advertisers who need to reach new audiences and maintain relationships with customers who are starting to explore these virtual spaces.
  • Managers who are responsible for maintaining and growing customer relationships, from MNOs to content providers and retailers.

Table of Contents

Executive Summary


Setting the Stage for the Metaverse and VirtualnWorlds

A Meta Perspective

Why Establishing Digital Identity Matters

Digital Identity: Real & Virtual

Where Digital Identity Is Today & Where It Has to Go

Centers of Trust—Forging Stronger Relationships

Spotlight on Liquid Avatar Technologies

Types of Digital Assets

Types of Virtual Spaces/Worlds

Types of Business Models

Spotlight on Touchcast

Current Landscape (Consumer Virtual Worlds)

Landscape of Virtual Worlds/”Metaverses”

Takeaways for Each Virtual World Market Segment

Market Potential for Content Creators

Market Potential & Expectations

Virtual Worlds and Digital Goods (Consumer)

Expect Headwinds before the Boom (Virtual Worlds)

Active User Forecast of Virtual Worlds

Revenue Forecasts & Market Drivers