Ad Tech and Video Analytics Image

Ad Tech and Video Analytics

Purchase

Actionable Benefits

  • Identify market opportunities in evolving advertising and ad tech markets.
  • Evaluate strategies to reduce churn and improve efficiencies within content and operator workflows.
  • Examine the growing role and importance of privacy and data security.

Critical Questions Answered

  • How is privacy and data security impacting the ad tech market and what are some of the initiatives in place today to address these issues?
  • What was the impact of the global pandemic on the ad tech market?
  • What advertising trends are shaping the direction of the video content market?
  • How are analytics, AI, and personalization changing media workflows and customer management?

Research Highlights

  • Coverage of privacy and data security issues facing the advertising industry.
  • Discussion of ad tech market trends in linear, CTV/OTT, and digital content.
  • Market sizing for ad tech market in 6 regions and five-year forecast.
  • Market sizing for video analytics and metadata in 6 regions and five-year forecast.

Who Should Read This?

  • Service managers within video operators and broadcasters.
  • Decision-makers advertising market who need to adapt to market pressures coming from the industry and changing consumer behavior and demands.
  • Innovation leaders who need to stay ahead of upcoming opportunities within the media and entertainment market.

Table of Contents

1. EXECUTIVE SUMMARY

2. PRIVACY AND SHIFTING CONTROL TO THE CONSUMER

2.1. Australia
2.2. Brazil
2.3. Chile
2.4. India
2.5. Japan
2.6. South Africa
2.7. South Korea
2.8. United States
2.9. Others
2.10. Third-Party Tracking Devices
2.11. Identification

3. ANALYTICS AND DATA—FOCUS ON VIDEO

3.1. Select Company Profiles and Discussions

4. ENABLING ADDRESSABLE, PROGRAMMATIC, AND CROSS-PLATFORM ADVERTISING (WITH A FOCUS ON LINEAR VIDEO)

4.1. Select Company (and Initiatives) Profiles and Discussions

5. DSP, SSP, AND OTHER AD TECH PLATFORMS

5.1. Select Company (and Initiatives) Profiles and Discussions

6. APPS: IAA, IAP, UA, AND REMARKETING

6.1. Select Company (and Initiatives) Profiles and Discussions

7. FORECASTS