This report is a companion piece to the annually published dataset on “Over the Top (OTT) and Multiscreen Video and Digital Content.” The database tracks digital content, services, and advertising that are critical to many of the devices covered by ABI Research. This product adds context to the market figures and forecasts in three of the markets covered by the data centric product: online video, social networking, and gaming software/services.
The over-the-top (OTT) video market, for example, is shaping the industry and viewing behavior around the world; while regions are at different stages and deployments (e.g. vMVPDs and direct to consumer with declining traditional pay TV services in North America to mobile first in Asia-Pacific) revenue is expected to have a healthy growth rate of 16% worldwide CAGR from 2017 to 2023. Subscription services, in particular, will drive growth with strong growth opportunities in all regions. Challenges however, remain with issues like monetization (including profitability), increased competition, and fragmentation of services.
Facebook remains the driving force behind the larger social networking space and like these other markets change and adaptation is essential to maintain growth and engagement from user bases (e.g. pushing video services) – this market in particular also has increased pressures around privacy and social matters.
The gaming space continues to grow with mobile in the driver’s seat, but while some projections continue to see seemingly unfettered growth there are signs pointing to some levels of maturation, especially among the historically larger developers. New business models are being explored and many foresee a cloud-based future for most gaming services/platforms, which will change the dynamics of the market from hardware based platforms to services and portals.