Subscription video services are continuously evolving from traditional pay-TV to streaming video-on-and live streaming services. Consumers have not only a wide choice of TV service options, but also multiple device and connectivity options to receive the content. As mobile networks and mobile device technology continues to evolve, consumers are increasingly accessing video content via mobile devices. Mobile-first strategy is becoming essential for video service providers in order to expand their service to different demographic and optimize the return on investment.
This research report presents driving factors of mobile-first video service approach in different regions, service provider’s success and activities in the development of mobile-first video services. The analysis includes fixed and mobile broadband penetration, mobile-first demand for video services in different regions. Market data forecast including pay-TV, OTT, and mobile user base by technologies are presented in this report. The companies presented include Netflix, Amazon, HBO, Hulu, Sling TV, DirecTV Now, Youku, iflix, Tencent, iQIYI, pooq, Hotstar, Dish, DStv Now etc.
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