Next-Gen Content Technologies Research Service

Our Next Generation Content Technologies research analyzes how digital services are evolving given new enabling technologies and technology accelerators, novel use cases, business models, and monetization opportunities.

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Recent Research

Location-Based Media, Entertainment, Content, and Services
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  • Evaluate new market opportunities for location-based services and localized content in select high traffic public venues.
  • Identify key applications and roles for 5G, MEC, and XR in new location dependent experiences and services.
  • Explore longer-term market opportunities with the broader adoption of XR and location based marketing and digital out of home advertising.
AI/ML in Media and Entertainment
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  • Identify key use cases for AI/ML in M&E, from compression efficiencies to personalization and workflow optimizations.
  • Evaluate the impact of AI/ML in M&E and assess opportunities to generate efficiencies, reduce costs, and increase yield.
  • Determine a timeline for future applications of AI/ML, enabled by upcoming technologies like XR.
The Metaverse and the Future of Work
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  • Evaluate the longer-term impact of the COVID-19 pandemic on remote work and collaboration, and how these feed into the metaverse.
  • Explore the market potential and value for immersive collaboration and the importance of the cloud and 5G.
  • Identify some of the early entrants and leaders in the immersive collaboration and metaverse space and what hurdles need to be cleared before these services become more mainstream.
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Next-Gen Content Technologies Coverage

The service examines new market opportunities in content accelerated by the deployment of transformative technologies like AI/ML, cloud, 5G and edge services. This includes evaluating the changes to user behavior and the resulting potential for new/additional revenue and return on investments as a result.

Primary topics include the migration of content and workflows to the cloud and the edge, growing demands in streaming media, increasing value of localized and out of home services and applications, collaboration and real-time communications, AI/ML in M&E, and the flow of content and services across platforms and devices.

Coverage areas include:
  • Cross-platform and device coverage for next-generation services, content, and attribution
  • Content and service enablement through 5G and edge networks
  • Content localization, location-based services and applications
  • Live and ultra-low latency video, services, and applications
  • AI/ML applications in M&E
  • Collaboration platforms and real-time communications
  • Over-the-Top (OTT), DTC, and digital content
  • Shifting workflows from on-premises to the cloud in M&E and select industry verticals, including healthcare and education
  • Ad technologies and analytics
  • Video game software, services, and cloud and edge gaming
 

Get Answers To Today's Most Critical Next-Gen Content Technologies & Cloud Questions

We help technology providers, partners, and end users answer the most pressing questions about next-generation content technologies, including:
  • What is the timing of content and services moving to the cloud and the edge of the network?
  • What are the new market opportunities for cloud and edge services within the Media & Entertainment (M&E) and video enterprise markets?
  • What are the key technology trends that will impact how, when, and where content is consumed?
  • How important is low and ultra-low latency video, and what typical use cases will be addressed by the technology
  • What market dynamics are driving out-of-home consumption and location-based services?
  • How are workflow and content distribution efficiencies (and scale) being realized by leveraging new technologies (e.g., AI/ML) and the cloud?
  • How will content and services, including underlying technologies and standards, evolve as the customer journey extends across devices and platforms?
  • How will operators and services realize returns on infrastructure and technological investments through new services and content?
  • How are business and pricing models changing with the shift to new distribution models (e.g., Direct-to-Consumer (DTC) and cloud services)?
  • How is consumer behavior changing, and how are businesses adapting to these changes and realizing opportunities?
  • How are changes in content and services impacting devices, platforms, and workflows, such as shifts from embedded to cloud compute?
  • What are the longer-term implications of significant events and trends like the global pandemic and push for increased privacy and data protection?
  • What are the impacts from growth in smart cities, the Internet of Things (IoT), autonomous transportation, and immersive technologies?

Research Deliverables

We cover the technologies, trends, and markets from every angle, and we deliver our qualitative and quantitative intelligence in multiple formats.

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Competitive Assessment
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Competitive Assessment reports offer comprehensive analysis of implementation strategies and innovation, coupled with market share analysis, to offer unparalleled insight into a company’s performance and standing in comparison to its competitors.

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Market Data
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Market Data spreadsheets are composed of deep data, market share analysis, and highly segmented, service-specific forecasts to provide detailed insight where opportunities lie.

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Technology Analysis
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Based on extensive primary interviews, Technology Analysis reports present in-depth analysis on key market trends and factors for a specific technology.

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Hot Tech Innovators
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Hot Tech Innovators reports focus on companies at the forefront of transformational innovation, particularly those that are younger and less well-known than the incumbents, at the technological forefront of their markets, developing new business models, destabilizing the current market and prime acquisition targets.

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Market Update
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Depicted in a PowerPoint format, the Market Update provides a snapshot into current and future market opportunities and threats for a specific technology as well as focusing on a selected key market and associated trends.

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Transformative Horizon
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Transformative Horizon PowerPoints are aimed at providing timely, deep, actionable insight in the looming transformative innovations that will impact the markets which matter most by focusing on a new company entrance or product launch, a significant company merger, a new business model or a new strategic direction for an incumbent.

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Application Analysis
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Based on extensive primary interviews, Application Analysis reports present in-depth analysis on key market trends and factors for a specific application, which could focus on an individual market or geography.

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ABI Insight
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In a one- to two-page executive summary, ABI Insights are driven mostly by recent, noteworthy news events — including M&As, proposed and recently enacted regulations, product launches and market updates —and often highlight ABI Research’s important technology forecasts.

Analyst Expertise

In addition to our research deliverables, you also have one-on-one access to our expert analysts. They can answer pressing questions, provide strategic recommendations, and get you caught up on the latest news, trends, market changes, and more.

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    ABI Insights