Mobile, Multiscreen, and Cloud Video Delivery

Video distribution is rapidly shifting from legacy broadcast mechanisms to IP distribution over both managed and unmanaged networks. Consumption on smartphones, tablets, and IP connected devices (including set-top boxes, game consoles, smart TVs and Blu-ray players, and smart set-top boxes) add complexity in terms of codecs, packaging, and segmentation formats to the distribution ecosystem. This forces service providers and operators to adjust and invest appropriately. Growth in time-shifted and on-the-go consumption also creates unique challenges both in terms of network utilization and device support.

Cloud video services providers, including content delivery networks (CDNs), online video platforms (OVPs), and managed video platforms (MVPs), all hold a unique role in the management and distribution of video services with the move to multiscreen video and video delivery over unmanaged networks. Hardware and software vendors producing video encoders and transcoders, adaptive bitrate video technologies, video packaging, and segmentation technologies and video content delivery networks are also rapidly changing architectures to solve business challenges in next-generation video services.

Research includes both wide and vertically specific market effects of this shift, how service providers and operators are adapting to these changes, and how future adaptation should be handled to stay ahead of the curve and maximize audience, revenues, etc. The impact of component virtualization will be a primary component of this, and the current and future effects of virtualization in the video space are covered.


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