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  • Membership Video, OTT, AR & VR Sector

    Video, OTT, AR & VR covers the rapid transition of video consumption devices, services, business models, and technologies toward multiscreen, IP, on-demand, and unmanaged delivery, as well as the rise of augmented and virtual reality (AR and VR) platforms in the enterprise and consumer sectors. Technology research includes service-provider and retail devices, technology transitions, network and software technologies, content protection, and operator business models. AR and VR addresses the rapid rise of new head-mounted display categories including tethered, mobile-reliant headsets, and standalone smart glasses, analysis of use cases driving adoption, assessments of technology platforms, and content expectations.

    Clear Filter

    ABI Insight

    Virtual Reality’s Collaboration Problem

    3Q 2016

    Until recently, development within the Virtual Reality (VR) space has been focused on developing and releasing hardware. The result has been that while there is now a selection of VR devices available commercially, a variety of high-quality content with which these devices can be used is lacking. While this is a widely recognized problem throughout the VR space, and the selection of content-focused players within the space is growing, there is a current lack of standards and unity affecting the space. The challenges with content unity affect a range of content, not only including gaming and production studios but also live content and increasingly advertising. The content problem also extends to include 360-degree content, though not technically VR (for more on the distinction see ABI Research’s recent insight; The Name Game), the new content format also will be cause for the introduction of new standards and guidelines.



    Sam Rosen

    Managing Director and VP, Video, OTT and AR/VR

    Michael Inouye

    Principal Analyst

    Eric Abbruzzese

    Senior Analyst

    Khin Sandi Lynn

    Industry Analyst

    Shelli Bernard

    Research Analyst