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  • Membership Video, OTT, AR & VR Sector

    Video, OTT, AR & VR covers the rapid transition of video consumption devices, services, business models, and technologies toward multiscreen, IP, on-demand, and unmanaged delivery, as well as the rise of augmented and virtual reality (AR and VR) platforms in the enterprise and consumer sectors. Technology research includes service-provider and retail devices, technology transitions, network and software technologies, content protection, and operator business models. AR and VR addresses the rapid rise of new head-mounted display categories including tethered, mobile-reliant headsets, and standalone smart glasses, analysis of use cases driving adoption, assessments of technology platforms, and content expectations.

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    ABI Insight

    The Mass-Market Future of Virtual Reality Devices: Mobile, Standalone, or Both?

    4Q 2016

    While most can agree that tethered VR will never hit the market size and potential of mobile VR, the role of standalone VR is sometimes missed in wider news coverage. Increasing activity surrounding fully standalone VR devices—where all required hardware components are on a head-mounted display—suggests a next step for VR devices and experiences, but barriers in battery, price, and general usefulness will slow down this trend. Intel’s RealSense offers a glimpse into a standalone device utilizing machine vision hardware to power VR experiences, rather than a traditional smartphone. Qualcomm’s recently unveiled reference design standalone headset represents a similar outlook on the market. Activity in China is more aggressive, spanning the price spectrum. Mobile VR popularity and capability will factor heavily into this process of hitting mass VR adoption, and the timeline surrounding potential transition.



    Sam Rosen

    Managing Director and VP, Video, OTT and AR/VR

    Michael Inouye

    Principal Analyst

    Eric Abbruzzese

    Senior Analyst

    Khin Sandi Lynn

    Industry Analyst

    Shelli Bernard

    Research Analyst