Service Optimization & Monetization

Faced with rising operating costs, declining ARPU, and a need to invest in next-generation networks, operators look for optimization solutions to make their networks more efficient. The data traffic coming from IoT/IoE, peer-to-peer sources, and streaming for audio, video, and TCP IP and with the notion that 20% of subscribers account for 80% of traffic means that carriers need a better understanding of traffic and subscriber behavior. The role policy, analytics, and management functions and their interaction with pricing strategies are key drivers of network profitability.

In addition to the major network equipment vendors and the traditional optimization tool vendors, there are many start-up companies offering new technologies for optimization of mobile broadband data. There are also managed services providers who offer optimization as part of their service solutions.


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