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The UnTelco in Smart Home: Telco Opportunities and Market Activities

In this report, ABI Research analyzes the UnTelco opportunity in the smart home market. ABI Research coined the concept “UnTelco” to define those activities, strategies, and opportunities that Communication Service Providers (CSPs) should pursue beyond their traditional offerings to foster their revenue growth. As revenue from the mobile consumer market continues to decline, telco vendors and operators are looking at other verticals for new UnTelco growth opportunities.

While CSPs created the connected home, they have been slow in targeting the smart home space and they have now been outpaced by competition. In this report, ABI Research explores the key trends and technologies defining the market as well as telco and UnTelco initiatives, strategies, and opportunities that CSPs use to target this fast-paced market. It also provides the smart home UnTelco market forecast as well as recommendations for CSPs to become leading players in this market. Topics discussed in the report include, among others, CSPs different approach to the smart home market, partnerships and competitive threats, and CSPs’ technology and business innovation.

 

Table of Contents

  • 1. EXECUTIVE SUMMARY
  • 2. RECOMMENDATIONS
  • 3. INTRODUCTION
    • 3.1. The UnTelco Concept
  • 4. THE SMART HOME MARKET OVERVIEW
    • 4.1. CSPs and the Smart Home
    • 4.2. Smart Home Overview, Trends, and Technology
  • 5. CSPS' TRADITIONAL ACTIVITY IN THE CONNECTED (SMART) HOME
    • 5.1. Investing in Fixed-Line Network to Drive Convergence
    • 5.2. Single Services and Multiplay
    • 5.3. Case Study: Telefonica Fusion
  • 6. UNTELCO STRATEGIES, APPLICATIONS, AND CHALLENGES
    • 6.1. CSPs Must Accelerate to Move into a Fast-Paced, Highly Competitive Market
    • 6.2. Partnerships and Sales Channels
    • 6.3. CSPs Launch AI Voice Assistants and Face Strong Competition
    • 6.4. The Role of the Router
    • 6.5. CSPs' Challenges
    • 6.6. Security and Home Automation
    • 6.7. Creating a Next-Generation Bundle: A New Take on a Traditional Play
  • 7. UNTELCO CASE STUDIES
    • 7.1. The Rise of Voice Assistants: Defensive or Offensive Play for CSPs?
    • 7.2. Platform Plays: The Future of the Smart Home
  • 8. MARKET FORECAST
  • 9. COMPANY PROFILES
    • 9.1. Alphabet
    • 9.2. August Home
    • 9.3. Comcast
    • 9.4. LG U+
    • 9.5. SK Telekom