In this report, ABI Research analyzes the UnTelco opportunity in the consumer IoT market. ABI Research coined the concept “UnTelco” to define those activities, strategies, and opportunities that Mobile Service Providers (MSPs) should pursue beyond their traditional offerings to foster their revenue growth. As revenue from the mobile consumer market continues to decline, telco vendors and operators are looking at other verticals for new UnTelco growth opportunities.
While the consumer IoT market is an umbrella term covering all consumer IoT-related devices and applications including the smart home, this report focuses on those opportunities and applications outside of the home. Namely, it mostly focuses on applications currently explored by a few forward-looking MSPs, such as the connected car Direct-to-Consumer (D2C) and tracking applications. In this report, ABI Research explores the key trends, technologies, and use cases defining the market as well as initiatives, strategies, and opportunities that MSPs must use to develop a successful consumer IoT strategy. The report also provides the consumer IoT UnTelco market forecast as well as recommendations for MSPs. Key technologies enabling the growth of the consumer IoT market and discussed in this report are, among others, NB-IoT, LTE-M, and eSIM while other topics analyzed include business models and the relationship between consumer IoT and the smart home. Companies discussed in the report include Vodafone, Telia, SK Telecom, Samsung, Gemalto, and NTT Docomo.