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Subscribe AR & Mixed Reality

ABI Research’s AR & mixed reality coverage examines enterprise end applications, services and platforms. We strive to identify, understand, and quantify the technologies, business models, and ecosystem components driving adoption. Central to this is a market purview that goes beyond AR/MR hardware to capture software and service opportunities–in terms of both revenues and, ideally, cost savings– for a cohesive view of the supplier market.

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Augmented Reality in Warehousing and Logistics

This research begins with definition, benefits and key trends of Augmented Reality (AR) technology. As one of the largest verticals for AR glasses shipments and total value chain revenues, logistics greatly benefits from AR in much of the standard workflow, such as pick and pack and remote expertise. More universal AR use cases can also be incredibly useful in various parts of the logistics market. To fully enjoy these benefits, key features for hardware are required to be addressed as well as content and platform development. Proven benefits of AR adoption, creation of value-added services, lower costs, etc., will drive the adoption of AR in logistics, but cultural aspects, operation management, security and others might hamper the growth. Furthermore, automation could lead customers skipping AR-powered workers in favor of worker-replacing autonomy.

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Executive Foresights

For the Future of Augmented Reality, Look to the Developer Ecosystem

2Q 2018

Most of the public-facing news and excitement surrounding Augmented Reality (AR), especially in the consumer market, is tied to hardware. In a nascent market like AR, it is important to look not only at this hardware but also at the tools available to create content for the hardware. Both Microsoft and Magic Leap—two heavy hitters in the AR space, one well-established in the market and one quietly gaining funding—have expanded their developer tools to support content creation on their platforms. This is in addition to Apple and Google directly supporting mobile AR with ARKit and ARCore on mobile devices, a driving form factor for the AR market as a whole. With iOS 11.3, Apple is improving ARKit further. Hardware and content will always be a symbiotic relationship, but this is especially true in AR where everyone is looking for a killer app, a revolutionary use case, and a culture-shifting technology addition.

Insights

Amazon New App is Leveraging Apple’s Technology to Boost Revenue

4Q 2017

On November 1, 2017, Amazon announced an augmented reality option for its mobile app called “AR view”, which allows users to preview online products within their current environment, such as a home or business. The feature uses the mobile device’s camera and display to show a 3D rendering of products within their space. The customers can move the products around within the camera’s field of view, manipulate it, and get a general idea of what something might look like in their own environment.

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Eric Abbruzzese

Principal Analyst

Michael Inouye

Principal Analyst

Marina Lu

Senior Analyst

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Industry Analyst

Webinar

Mixed Reality: What it Means to the Enterprise Market

Augmented Reality (AR) is beginning to cement a place in the technology ecosystem, but Mixed Reality (MR) has yet to see a notable level of understanding, interest, and implementation. This webinar will outline the differences between MR and the other “X” reality markets—augmented, merged, and virtual—and what these differences mean regarding use cases and opportunities surrounding mixed reality in the space.

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