Subscribe AR & Mixed Reality

ABI Research’s AR & mixed reality coverage examines enterprise end applications, services and platforms. We strive to identify, understand, and quantify the technologies, business models, and ecosystem components driving adoption. Central to this is a market purview that goes beyond AR/MR hardware to capture software and service opportunities–in terms of both revenues and, ideally, cost savings– for a cohesive view of the supplier market.


Augmented/Mixed Reality SI and VAR Market Tracker

1Q 2017 | MD-ARSV-101 | Updated Semiannually

This product tracks and examines the augmented and mixed reality ecosystem as the market continues to grow and evolve, highlighting company activity across the value chain and verticals. While not yet an exhaustive list, the company database is updated on a semiannual basis to further expand its coverage, as well as to add new entrants and account for consolidation within the industry. The company database also includes a list of companies that are operating or supporting both virtual reality (VR) and augmented reality (AR) applications; this could be discrete AR and VR applications or mixed and/or merged reality functions ...


Augmented and Virtual Reality Devices and Enterprise Verticals

1Q 2017 | MD-ARVR-103 | Updated Semiannually

This research contains data on the augmented reality (AR) and virtual reality (VR) markets. For AR, smart glasses are the primary device type tracked, segmented between binocular (two displays) and monocular (one display) form factors; VR HMDs tracked include tethered, standalone, and mobile-reliant devices. This data includes shipments, install base, device revenues, and value chain revenues for both markets, segmented both by vertical and by region. For AR, verticals include Healthcare, Energy, Manufacturing, Logistics, Education, Media and Entertainment, Government and Military, Retail and Marketing, Transportation, Tourism, Insurance, Sports and Fitness, and Other. For VR, verticals include Education, Gaming, Enterprise, Video, Retail ...



Analyst Support

Every client is assigned a key member of our research team, based on their organization’s needs and goals. And, an unlimited number of Analyst Inquiry calls are available to answer your specific questions.

Dan Shey

Managing Director and Vice President, B2B

Jonathan Collins

Research Director

Eric Abbruzzese

Principal Analyst

Ryan Martin

Principal Analyst


Mixed Reality: What it Means to the Enterprise Market

May 4, 2017, noon

Augmented Reality (AR) is beginning to cement a place in the technology ecosystem, but Mixed Reality (MR) has yet to see a notable level of understanding, interest, and implementation. This webinar will outline the differences between MR and the other “X” reality markets—augmented, merged, and virtual—and what these differences mean regarding use cases and opportunities surrounding mixed reality in the space.