Subscribe AR & Mixed Reality

ABI Research’s AR & mixed reality coverage examines enterprise end applications, services and platforms. We strive to identify, understand, and quantify the technologies, business models, and ecosystem components driving adoption. Central to this is a market purview that goes beyond AR/MR hardware to capture software and service opportunities–in terms of both revenues and, ideally, cost savings– for a cohesive view of the supplier market.

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Content Creation and Application Marketplaces - Augmented and Mixed Reality

This research looks at the complex but maturing content creation and application ecosystem for the augmented and mixed reality markets. Examples of use cases, business models, hardware differences, and company highlights are given to accurately portray current activity in the space, along with high level revenue projections for content-related value chain segments pulled from ABI Research’s Augmented and Mixed Reality Devices and Enterprise Verticals. Framing the content market in this way can help in understanding both the current and future opportunities and barriers in the industry and how these opportunities and barriers can variably affect AR/MR content creators and customers.

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Apple Continues to Move Markets

3Q 2017

While not necessarily always first to market, Apple continues to innovate, repackage, and redefine the next must-have apps, technologies, and devices.

Analyst Support

Every client is assigned a key member of our research team, based on their organization’s needs and goals. And, an unlimited number of Analyst Inquiry calls are available to answer your specific questions.

Eric Abbruzzese

Principal Analyst

Marina Lu

Senior Analyst

Webinar

Mixed Reality: What it Means to the Enterprise Market

Augmented Reality (AR) is beginning to cement a place in the technology ecosystem, but Mixed Reality (MR) has yet to see a notable level of understanding, interest, and implementation. This webinar will outline the differences between MR and the other “X” reality markets—augmented, merged, and virtual—and what these differences mean regarding use cases and opportunities surrounding mixed reality in the space.

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