Subscribe AR & Mixed Reality
Display Technology in Augmented and Mixed Reality
Augmented reality (AR), when viewed holistically, spans many markets, technologies, and services. Consumers and enterprises are participating, with use cases spanning from heavy industry to media and entertainment. At the heart of all of these use cases are the hardware components making up AR devices, whether they be head-worn or mobile devices. While each component is critical to device functionality, the most user-facing and noticeable component to AR is the display.
Mobile devices are currently in the AR spotlight on the back of Apple ARKit and Google ARCore SDKs, and with the expected uptick in AR usage for these mobile devices, discussions surrounding display types, benefits/drawbacks, and novel mobile display paths will come into play. With head-worn devices, the discussion surrounding displays is more varied. Microdisplays and waveguides, glanceable and direct see-through displays, OLED and LCOS, and more are examined along with the impact and use cases surrounding these technologies and ideas.Continue
Reports & Data
Initially announced last year, Porsche has begun to outfit its technicians with Augmented Reality (AR) smartglasses. Across all of the company’s U.S. dealerships (nearly 200), technicians will have the option to call on a remote expert and be guided through a task using the ODG R-7 smartglasses with the Tech Live Look program. This focus on remote expertise fits well with the general trends of the AR market, with remote expertise proving a reliable ROI use case. Porsche was a relatively early adopter of AR—albeit on the mobile side for marketing and user experience—and this expansion to glasses serves as an example of the wide applicability of AR, across device types, use cases, and markets.
On November 1, 2017, Amazon announced an augmented reality option for its mobile app called “AR view”, which allows users to preview online products within their current environment, such as a home or business. The feature uses the mobile device’s camera and display to show a 3D rendering of products within their space. The customers can move the products around within the camera’s field of view, manipulate it, and get a general idea of what something might look like in their own environment.
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While most of the market agrees that Augmented Reality is a revolution waiting to happen, questions surround why it still hasn’t. Growth potential is strong in enterprise, but barriers to adoption remain. The consumer market has a different albeit equally promising path, with even more barriers to identify and overcome. This webinar will present an introduction and refresh on the current AR landscape, identify these barriers, and present potential resulting outcomes.
This webinar will address the following questions:
- How is the current AR market different than it was over the past few years?
- What has been/will be the impact of mobile device augmented reality?
- What are the most significant obstacles holding back AR, and how can these be addressed?
- What other technologies and markets will impact AR?
- What parallels are there between the consumer and enterprise AR markets that can be leveraged?
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