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Subscribe AR & Mixed Reality

ABI Research’s AR & mixed reality coverage examines enterprise end applications, services and platforms. We strive to identify, understand, and quantify the technologies, business models, and ecosystem components driving adoption. Central to this is a market purview that goes beyond AR/MR hardware to capture software and service opportunities–in terms of both revenues and, ideally, cost savings– for a cohesive view of the supplier market.

Featured Research

Augmented and Virtual Reality Device Connectivity

As Augmented Reality (AR) and Virtual Reality (VR) applications start to move into different verticals, connectivity option becomes a critical feature in determining the success of a hardware platform. Existing AR and VR hardware devices rely heavily on Wi-Fi and Bluetooth, and for good reasons. Both are low cost options with easy implementation. In addition, there is no doubt that Wi-Fi and Bluetooth connectivity continues to improve.

While Wi-Fi and Bluetooth connectivity are extremely reliable low-cost option for indoor applications, outdoor AR and VR usage will require ubiquitous wireless connectivity which Wi-Fi and Bluetooth simply cannot provide. At the moment, the most ubiquitous connectivity option is LTE. Unfortunately, LTE network does not have the network bandwidth, throughput or low latency to meet the requirements of AR and VR applications. As such, the impending commercial 5G network will be the ideal solution.

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Executive Foresights

A New Journey in Healthcare with Augmented Reality and Virtual Reality

4Q 2018

In healthcare—a market in which it is notoriously difficult to operate—the beginning of Augmented Reality (AR) can be seen. An AR system from imaging company Novarad was just recently approved by the U.S. Food and Drug Administration (FDA), a milestone for novel AR tech in the market. In accordance with ABI’s latest research in AR and MR devices and enterprise verticals for 3Q 2018, total AR-related revenue in the healthcare market today is estimated at US$116 million and is expected to reach US$10.578 billion by 2023. This includes revenues from hardware, software, platforms and licensing, connectivity, Information Technology (IT) spending, and more. A greater number of companies—small- and medium-sized enterprises and tech leaders—are investing in software and hardware development for healthcare applications. Advancements in technology will provide novel and valuable opportunities in the healthcare sector for both enterprise and consumer applications, and more companies will continue to invest and embrace AR/Virtual Reality (VR) technology as a result. Use cases are becoming better understood as well; these cases explore consumer applications in therapy and general well-being, along with more professional applications for expert training/simulation.

Insights

Amazon New App is Leveraging Apple’s Technology to Boost Revenue

4Q 2017

On November 1, 2017, Amazon announced an augmented reality option for its mobile app called “AR view”, which allows users to preview online products within their current environment, such as a home or business. The feature uses the mobile device’s camera and display to show a 3D rendering of products within their space. The customers can move the products around within the camera’s field of view, manipulate it, and get a general idea of what something might look like in their own environment.

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Webinar

Understanding an Uncertain Augmented Reality Market

While most of the market agrees that Augmented Reality is a revolution waiting to happen, questions surround why it still hasn’t. Growth potential is strong in enterprise, but barriers to adoption remain. The consumer market has a different albeit equally promising path, with even more barriers to identify and overcome. This webinar will present an introduction and refresh on the current AR landscape, identify these barriers, and present potential resulting outcomes.

This webinar will address the following questions:

  • How is the current AR market different than it was over the past few years?
  • What has been/will be the impact of mobile device augmented reality?
  • What are the most significant obstacles holding back AR, and how can these be addressed?
  • What other technologies and markets will impact AR?
  • What parallels are there between the consumer and enterprise AR markets that can be leveraged?

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