Augmented and Mixed Reality Market Data Summary: 1H 2023

Price: Starting at USD 3,000
Publish Date: 20 Jul 2023
Code: PT-2526
Research Type: Presentation
Pages: 13
Augmented and Mixed Reality Market Data Summary: 1H 2023
RELATED SERVICE: Augmented & Virtual Reality
Actionable Benefits

Actionable Benefits

  • Improve decision-making time and accuracy around Augmented Reality (AR)/Mixed Reality (MR) devices, use cases, and verticals with quick data slices, along with supporting qualitative analysis.
  • Increase understanding of present day and forward-looking impactful trends in hardware, software, and services and how that impact shapes pivotal elements of the AR/MR market.
  • Quickly create strategies and strengthen business decisions concerning AR/MR and related markets without analyzing a full dataset.
Critical Questions Answered

Critical Questions Answered

  • What is the overall size of the AR and MR market today and in the future?
  • What are the driving trends and how do they permeate throughout the market?
  • What are some of the most impactful companies and applications in AR today and how will these change going forward?
  • How does adoption and usage differ between device types, such as assisted reality and MR?
  • How do the consumer and enterprise markets differ in terms of adoption, scale, and applications?
Research Highlights

Research Highlights

  • This research provides additional qualitative analysis to the most recent Augmented and Mixed Reality: Devices, Use Cases, Verticals, and Value Chain market data (MD-ARMR-108).
  • Breakdown of significant happenings and key ecosystem activity with suggested related research.
  • Highlights from 2023 so far, with expectations for the next few years in the AR space, including key players and trends.
  • Vertical and value chain data breakouts with accompanying analysis, with a new standalone consumer vertical breakout.
  • Timeline of market opportunities through 24 months and beyond, and changes in trends to be aware of.
  • Breakdown of disruptive forces both increasing and decreasing in disruptiveness.
  • Offensive and defensive recommendations for hardware, software, and platform players, as well as AR customers.
Who Should Read This?

Who Should Read This?

  • Decision makers for those actively implementing AR or looking to in the future.
  • Product managers wanting quantitative backup for AR/MR device, partnership, or implementation roadmaps.
  • Innovation leaders invested in the overall digitization space wanting to understand inter- and intra-market AR/MR dynamics.

Table of Contents

Key Ecosystem Activity

New and Updated

Impactful Companies

Smart Glasses Shipments

Device Types and Usage

AR Value Chain Revenue

Market Updates

2-Year Market Opportunities

Disruptive Trends to Watch

Strategies and Recommendations