Augmented Reality Applications in Retail and Marketing
PurchaseActionable Benefits
- Identify AR killer applications, current and future trends that shape retail, e-commerce and marketing industry.
- Target key opportunities in order to develop efficient roadmaps and understand challenges to minimize risk.
- Identify key AR vendors and retailers that have successfully developed and adopted AR tools.
- Understand the impacts of COVID-19 in consumer behavior.
Critical Questions Answered
- Which is the size of AR market in retail, commerce and marketing?
- Which is the role of AR smart glasses in retail applications?
- Which are the most promising AR applications for retail industry?
- How AR tools can accelerate digital transformation in retail industry?
- Which are the major AR platform providers for Retail use cases?
- How is COVID-19 affecting AR retail, commerce and marketing market?
Research Highlights
- AR applications and product categories that promise growth and positive ROI.
- Strategic recommendations and best practices to successfully develop AR solutions for retail market.
- Business benefits when adopting AR solutions.
- Challenges and barriers that affect AR retail/marketing market.
Who Should Read This?
- Business that plan to introduce AR tools in their marketing/e-commerce strategy.
- AR providers that offer solutions for retail market or plan to expand.
- Decision makers that are looking to understand AR retail landscape.
Companies Mentioned
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