PTC Inc. is an American computer software and services company founded in 1985 and headquartered in Boston, Massachusetts. The global technology company serves myriad verticals and provides technology solutions such as Augmented Reality (AR), CAD, and Industrial Internet of Things (IIoT), to name a few.
Disruption has two sides, or two edges of the sword: threat and opportunity. Disruptive forces, ranging from COVID-19 to silicon chip shortages, must be an accepted constant, no matter the company type, industry, product, or solution. These disruptions threaten well-established—and proven successful—business models and strategies, forcing change on a short timescale to keep up. Technology advances further enhance those threats, especially towards industrial operators where high complexity workflows and value chains are common.