Actionable Benefits

  • Recognize AR/VR device and usage differences and how those differences permeate the market
  • Understand the impact of market movement on different components of the ecosystem, including hardware, platforms, content, enabling technologies, and go to market strategy.
  • Identify the need to know items of the market transition, including TAM, current solutions, potential variables, and challenges.

Critical Questions Answered

  • How has COVID impacted the AR/VR market, and how is AR/VR enabling opportunity around COVID-19?
  • What are the most significant barriers to adoption and implementation in both consumer and enterprise AR/VR?
  • What are the most prolific use cases for AR and VR devices today, and what are the expected impacts and outcomes from those use cases?

Research Highlights

  • Visual breakdown of AR/VR device types, opportunities, use case mappings, and usage impact
  • Forward looking analysis around market potential, factoring in enabling technologies today and going forward
  • Recommendations for AR/VR go to market approaches for differing company types and target users

Who Should Read This?

  • Decision makers for those actively implementing augmented reality or looking to in the future.
  • Product managers wanting quantitative backup for AR and VR device, partnership, or implementation roadmaps.
  • Innovation leaders invested in the overall AR market wanting to understand inter and intra-market AR/VR dynamics.