Augmented and Mixed Reality Devices and Enterprise Verticals

This is the most recent iteration of ABI Research’s Augmented Reality and Mixed Reality database.This research contains data on the augmented reality (AR) and mixed reality (MR) markets end to end. Smart glasses are the primary device type tracked, segmented between binocular (two displays) and monocular (one display) form factors, along with high-level breakouts for mixed reality shipments and consumer/enterprise splits. This data includes shipments, install base, device revenues, and value chain revenues, segmented both by vertical and by region. Active users are forecasted across prominent use cases (i.e. remote expertise) for each vertical. Data on mobile device usage is also included to show the dynamic between smart glass (headworn) and mobile device (handheld) augmented reality usage. Verticals include Healthcare, Energy & Utilities, Manufacturing, Logistics, Education, Media & Entertainment, Government & Military, Retail & Marketing, Transportation, Tourism, Insurance, Sports and Fitness, AEC, and Other. Data is representative of the global market, with regional breakouts for North America, Western Europe, Eastern Europe, Asia-Pacific, Latin America, the Middle East, and Africa. Use cases and use case active users are included, specific to each vertical.

The augmented reality market as a whole is ever-changing, with some notable differences between devices and technology. Most recently, the capabilities of mobile devices have shifted the dynamic in the space, offering a significantly larger existing install base and a well-understood and mature form factor to boot. Smart glasses cannot say the same, although advantages are there. Many smart glasses devices are standalone, offering battery, display, processing, sensors, I/O, etc., in one package; some devices favor an external processing and/or battery component to preserve form factor and lower costs. For displays, monocular versus binocular display setup is the most noticeable difference, with binocular setups seen most commonly in higher-end devices and interactive, three-dimensional content; monocular display devices are cheaper to both manufacture and purchase but offer a more passive experience. Current trends in the market favor monocular, or more accurately simply lower cost, devices that provide a "good enough" experience to bring significant ROI.

Some companies to watch for in the smart glasses space include (but are not limited to) Microsoft, Epson, Daqri, Osterhout Design Group (ODG), RealWear, and Vuzix. With mobile devices, Apple and Google both support augmented reality directly through their mobile OSes with ARKit and ARCore respectively; competitors here target more universal mobile device applicability, and include Wikitude and PTC's Vuforia, among others. There is component level support for mobile as well, with chip makers like Qualcomm offering specialized AR chipsets, and sensor providers expanding their hardware and software tracking to better support augmented reality.

Charts

Total Smart Glasses Shipments by Vertical
Total Smart Glasses Shipments by Region
Total Smart Glasses Shipments by Form Factor
Average Smart Glasses ASP by Form Factor
Total Smart Glasses Shipments by Device Type
Total Smart Glasses Shipments by Market
Augmented Reality Attach Rate by Device Type
Smart Glasses Installed Base by Region
Smart Glasses Installed Base by Vertical
Smart Glasses Revenue by Region
Total Augmented Reality Value Chain Revenue by Category
Total Augmented Reality Market Revenue by Region
Total Augmented Reality Market Revenue by Vertical
Total Smart Glasses Shipments by Vertical
Healthcare: Smart Glasses Shipments by Form Factor and Region
Healthcare: Smart Glasses Form Factor Split
Healthcare: Average Smart Glasses ASPs by Form Factor
Healthcare: Smart Glasses Shipments by Device Type
Healthcare: Smart Glasses Shipments by Market
Healthcare: Smart Glasses Revenue by Region
Healthcare: Augmented Reality Revenue by Category
Healthcare: Augmented Reality Use Case Active Users
Total Smart Glasses Shipments by Vertical
Energy & Utilities: Smart Glasses Shipments by Form Factor and Region
Energy & Utilities: Smart Glasses Form Factor Split
Energy & Utilities: Average Smart Glasses ASPs by Form Factor
Energy & Utilities: Smart Glasses Shipments by Device Type
Energy & Utilities: Smart Glasses Shipments by Market
Energy & Utilities: Smart Glasses Revenue by Region
Energy & Utilities: Augmented Reality Revenue by Category
Energy & Utilities: Augmented Reality Use Case Active Users
Total Smart Glasses Shipments by Vertical
Manufacturing: Smart Glasses Shipments by Form Factor and Region
Manufacturing: Smart Glasses Form Factor Split
Manufacturing: Average Smart Glasses ASPs by Form Factor
Manufacturing: Smart Glasses Shipments by Device Type
Manufacturing: Smart Glasses Shipments by Market
Manufacturing: Smart Glasses Revenue by Region
Manufacturing: Augmented Reality Revenue by Category
Manufacturing: Augmented Reality Use Case Active Users
Total Smart Glasses Shipments by Vertical
Logistics: Smart Glasses Shipments by Form Factor and Region
Logistics: Smart Glasses Form Factor Split
Logistics: Average Smart Glasses ASPs by Form Factor
Logistics: Smart Glasses Shipments by Device Type
Logistics: Smart Glasses Shipments by Market
Logistics: Smart Glasses Revenue by Region
Logistics: Augmented Reality Revenue by Category
Logistics: Augmented Reality Use Case Active Users
Total Smart Glasses Shipments by Vertical
Education: Smart Glasses Shipments by Form Factor and Region
Education: Smart Glasses Form Factor Split
Education: Average Smart Glasses ASPs by Form Factor
Education: Smart Glasses Shipments by Device Type
Education: Smart Glasses Shipments by Market
Education: Smart Glasses Revenue by Region
Education: Augmented Reality Revenue by Category
Education: Augmented Reality Use Case Active Users
Total Smart Glasses Shipments by Vertical
Media & Entertainment: Smart Glasses Shipments by Form Factor and Region
Media & Entertainment: Smart Glasses Form Factor Split
Media & Entertainment: Average Smart Glasses ASPs by Form Factor
Media & Entertainment: Smart Glasses Shipments by Device Type
Media & Entertainment: Smart Glasses Shipments by Market
Media & Entertainment: Smart Glasses Revenue by Region
Media & Entertainment: Augmented Reality Revenue by Category
Media & Entertainment: Augmented Reality Use Case Active Users
Total Smart Glasses Shipments by Vertical
Government & Military: Smart Glasses Shipments by Form Factor and Region
Government & Military: Smart Glasses Form Factor Split
Government & Military: Average Smart Glasses ASPs by Form Factor
Government & Military: Smart Glasses Shipments by Device Type
Government & Military: Smart Glasses Shipments by Market
Government & Military: Smart Glasses Revenue by Region
Government & Military: Augmented Reality Revenue by Category
Government & Military: Augmented Reality Use Case Active Users
Total Smart Glasses Shipments by Vertical
"Retail, Commerce, & Marketing: Smart Glasses Shipments by Form Factor and Region"
"Retail, Commerce, & Marketing: Smart Glasses Form Factor Split"
"Retail, Commerce, & Marketing: Average Smart Glasses ASPs by Form Factor"
"Retail, Commerce, & Marketing: Smart Glasses Shipments by Device Type"
"Retail, Commerce, & Marketing: Smart Glasses Shipments by Market"
"Retail, Commerce, & Marketing: Smart Glasses Revenue by Region"
"Retail, Commerce, & Marketing: Augmented Reality Revenue by Category"
"Retail, Commerce, & Marketing: Augmented Reality Use Case Active Users"
Total Smart Glasses Shipments by Vertical
Automotive: Smart Glasses Shipments by Form Factor and Region
Automotive: Smart Glasses Form Factor Split
Automotive: Average Smart Glasses ASPs by Form Factor
Automotive: Smart Glasses Shipments by Device Type
Automotive: Smart Glasses Shipments by Market
Automotive: Smart Glasses Revenue by Region
Automotive: Augmented Reality Revenue by Category
Automotive: Augmented Reality Use Case Active Users
Total Smart Glasses Shipments by Vertical
Tourism: Smart Glasses Shipments by Form Factor and Region
Tourism: Smart Glasses Form Factor Split
Tourism: Average Smart Glasses ASPs by Form Factor
Tourism: Smart Glasses Shipments by Device Type
Tourism: Smart Glasses Shipments by Market
Tourism: Smart Glasses Revenue by Region
Tourism: Augmented Reality Revenue by Category
Tourism: Augmented Reality Use Case Active Users
Total Smart Glasses Shipments by Vertical
Insurance: Smart Glasses Shipments by Form Factor and Region
Insurance: Smart Glasses Form Factor Split
Insurance: Average Smart Glasses ASPs by Form Factor
Insurance: Smart Glasses Shipments by Device Type
Insurance: Smart Glasses Shipments by Market
Insurance: Smart Glasses Revenue by Region
Insurance: Augmented Reality Revenue by Category
Insurance: Augmented Reality Use Case Active Users
Total Smart Glasses Shipments by Vertical
Sports & Fitness: Smart Glasses Shipments by Form Factor and Region
Sports & Fitness: Smart Glasses Form Factor Split
Sports & Fitness: Average Smart Glasses ASPs by Form Factor
Sports & Fitness: Smart Glasses Shipments by Device Type
Sports & Fitness: Smart Glasses Shipments by Market
Sports & Fitness: Smart Glasses Revenue by Region
Sports & Fitness: Augmented Reality Revenue by Category
Sports & Fitness: Augmented Reality Use Case Active Users
Total Smart Glasses Shipments by Vertical
AEC: Smart Glasses Shipments by Form Factor and Region
AEC: Smart Glasses Form Factor Split
AEC: Average Smart Glasses ASPs by Form Factor
AEC: Smart Glasses Shipments by Device Type
AEC: Smart Glasses Shipments by Market
AEC: Smart Glasses Revenue by Region
AEC: Augmented Reality Revenue by Category
AEC: Augmented Reality Use Case Active Users
Total Smart Glasses Shipments by Vertical
Other: Smart Glasses Shipments by Form Factor and Region
Other: Smart Glasses Form Factor Split
Other: Average Smart Glasses ASPs by Form Factor
Other: Smart Glasses Shipments by Device Type
Other: Smart Glasses Shipments by Market
Other: Smart Glasses Revenue by Region
Other: Augmented Reality Revenue by Category
Other: Augmented Reality Use Case Active Users