Augmented & Virtual Reality Research Service

The Augmented and Virtual Reality (AR/VR) service covers enterprise and consumer applications, services, hardware, and platforms relating to digital visualization.

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Recent Research

Augmented and Mixed Reality Semiannual Update
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Actionable Benefits Improve decision making time and accuracy around AR/MR devices, use cases, and verticals with quick data slices along with supporting qualitative analysis. Increase understanding of present day and forward-looking impactful trends in hardware, software, and services and how that impact shapes pivotal elements of the AR/MR market. Quickly create strategies and strengthen business decisions in AR/MR and related markets without analyzing a full dataset.        Critical ...
Augmented and Mixed Reality Market Data: Devices, Use Cases, Verticals, and Value Chain
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Actionable Benefits Acquire broad and deep quantitative knowledge of the entire augmented and mixed reality market value chain, including smart glasses hardware and total market revenues. Identify value for an AR implementation across device types, verticals, use cases, regions, market focus (enterprise vs consumer) and value chain segments. Understand present day and forward-looking impactful trends and how that impact shapes quantitative elements of the market. Recognize the ...
Immersive Collaborative Platforms
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Actionable Benefits Examine how 11 leaders in the immersive collaborative space differentiate across key C&C characteristics as they seek to define and cultivate the future of work in a hybrid environment. Identify strengths and weaknesses of individual companies. Determine how companies’ solutions and platforms address a diverse set of C&C needs across a wide breadth of companies.   Critical Questions Answered Which platform captured the overall top score, ...
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Augmented Reality & Virtual Reality Coverage

ABI Research's Augmented & Virtual Reality service focuses on the technologies, services, and use cases that provide value through data visualization, interaction, and immersive experiences. It quantifies market opportunities across the value chain for both Augmented Reality (AR) and Virtual Reality (VR) and head-worn and handheld form factors, while identifying enabling technologies and related opportunities within and across markets, such as smart industry, edge compute, Machine Learning (ML), 5G, and Artificial Intelligence (AI).

Coverage areas include:
  • AR and VR Hardware: Monocular versus binocular AR smart glasses, tethered, standalone, and mobile VR Head-Mounted Displays (HMDs)/li>
  • AR and VR HMD shipments by device type, region, and vertical
  • Full value chain revenue tracking across hardware, software, and services
  • High-value use cases, considerations, and ROI calculations
  • Connectivity, sensors, and processing requirements based on content and use case
  • Partnership and Merger & Acquisition (M&A) opportunities
  • Vertical-specific data, trends, and growth paths
  • Software types, development needs, and distribution potential
  • Device-enablement platforms, systems integration demands, and partners
  • Enabling Technologies: AI/ML, edge streaming, and compute
  • Cloud AR and VR
 
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Augmented And Virtual Reality: Visualizing Potential Across Hardware, Software, And Services

A level of immersion not possible before was introduced with VR, while AR offered an entirely unique way of accessing and overlaying data without removing a user from the world. Applications in both consumer and enterprise markets have been trialed, deployed, and proven Return on Investment (ROI).

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Answers To Today's Most Pressing AR & VR Questions

We help technology providers, partners, and end users answer the most pressing questions about Augmented Reality & Virtual Reality, including:
  • What are the basic principles and differences between AR, Mixed Reality (MR), and VR?
  • What are the primary hardware differences in AR and VR, both on mobile devices and in head-mounted form factors?
  • What kind of Return on Investment (ROI) is associated with AR and VR in different use cases and markets?
  • What impact will AR/MR have on my company and industry over the next 5 years?
  • How are my competitors integrating AR and VR into their business models?
  • What does a mobile device to head-worn AR shift look like in terms of time, investment, and usage?
  • What does the competitive landscape look like for specific verticals and use cases?
  • How will AR and VR transform enterprise use cases like training?
  • Which companies represent promising acquisition or partnership targets
    • ?
  • What associated markets should my company be monitoring and investing in?
  • How does the connectivity landscape with 5G impact the AR/VR market?
 

Research Deliverables

We cover the technologies, trends, and markets from every angle, and we deliver our qualitative and quantitative intelligence in multiple formats.

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Competitive Assessment
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Competitive Assessment reports offer comprehensive analysis of implementation strategies and innovation, coupled with market share analysis, to offer unparalleled insight into a company’s performance and standing in comparison to its competitors.

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Market Data
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Market Data spreadsheets are composed of deep data, market share analysis, and highly segmented, service-specific forecasts to provide detailed insight where opportunities lie.

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Technology Analysis
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Based on extensive primary interviews, Technology Analysis reports present in-depth analysis on key market trends and factors for a specific technology.

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Hot Tech Innovators
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Hot Tech Innovators reports focus on companies at the forefront of transformational innovation, particularly those that are younger and less well-known than the incumbents, at the technological forefront of their markets, developing new business models, destabilizing the current market and prime acquisition targets.

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Market Update
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Depicted in a PowerPoint format, the Market Update provides a snapshot into current and future market opportunities and threats for a specific technology as well as focusing on a selected key market and associated trends.

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Transformative Horizon
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Transformative Horizon PowerPoints are aimed at providing timely, deep, actionable insight in the looming transformative innovations that will impact the markets which matter most by focusing on a new company entrance or product launch, a significant company merger, a new business model or a new strategic direction for an incumbent.

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Application Analysis
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Based on extensive primary interviews, Application Analysis reports present in-depth analysis on key market trends and factors for a specific application, which could focus on an individual market or geography.

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ABI Insight
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In a one- to two-page executive summary, ABI Insights are driven mostly by recent, noteworthy news events — including M&As, proposed and recently enacted regulations, product launches and market updates —and often highlight ABI Research’s important technology forecasts.

Analyst Expertise

In addition to our research deliverables, you also have one-on-one access to our expert analysts. They can answer pressing questions, provide strategic recommendations, and get you caught up on the latest news, trends, market changes, and more.

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