Augmented & Virtual Reality Research Service

The Augmented and Virtual Reality (AR/VR) service covers enterprise and consumer applications, services, hardware, and platforms relating to digital visualization.

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Recent Research

User Interface and User Experience in AR
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Actionable Benefits Identify emerging interaction methods for AR smart glasses which optimize user experience (UX) and enable application efficiency. Identify and utilize the most suitable interaction/input methods in accordance with AR device type and AR use case/application needs. Ensure that upcoming AR applications address the current limitations of each input method. Recommendations and guidance for improving interaction methods and UX. Explore the potential of leveraging Brain Computer ...
Virtual Reality Market: Semiannual Update
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Actionable Benefits Determine adoption rates of virtual reality devices and services within the consumer and enterprise markets to gauge the impact and effectiveness of immersive training, visualization, collaboration, and its impact to content and associated workflows. Examine broad top level technology shifts in HMD classes to track current trends and prepare for future implementations of VR, including but not limited to: cloud VR and 5G, immersive media ...
Virtual Reality Market Data: Devices, Verticals, and Value Chain
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Actionable Benefits Determine adoption rates of virtual reality devices and services within the consumer and enterprise markets to gauge the impact and effectiveness of immersive training, visualization, collaboration, and its impact to content and associated workflows.  Examine broad top level technology shifts in HMD classes (standalone, tethered, mobile) to track current trends and prepare for future implementations of VR, including but not limited to: cloud VR and ...
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Augmented Reality & Virtual Reality Coverage

ABI Research's AR & VR service focuses on technologies and use cases that provide value through data visualization and immersive experiences. It quantifies market opportunities across the value chain for both AR and VR, head-worn and handheld form factors, while identifying enabling technologies within and across markets such as smart industry, edge compute, machine learning, and 5G. The service supports quantitative data with qualitative analysis and insight, and special attention is paid to forward-looking use cases and technologies, realistic value to users, and return on investment for customers.

Coverage areas include:
  • Hardware and software value chain development
  • Mobile Device AR/MR
  • AR monocular versus binocular devices 
  • Tethered, standalone, and mobile VR Head-mounted displays (HMDs)
  • Applications, Use Cases, and Verticals
  • Connectivity
  • Sensors and processing
  • Device shipments by device type, region, and vertical
  • Software types, development, and distribution
  • Device usage support platforms
  • Systems integration
  • Return on investment
  • Cloud AR/VR
  • Edge Streaming
 
FREE REPORT

Opportunities and Trends, Use Cases, Accelerators, and Barriers

Which technologies will shape the augmented and virtual reality markets in the years to come?

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Answers To Today's Most Pressing AR & VR Questions

We help technology providers, partners, and end users answer the most pressing questions about Augmented Reality & Virtual Reality, including:
  • What are the basic principles of Augmented and Mixed Reality?
  • What are the primary differences between VR HMD device types?
  • What are the primary differences between mobile device AR and head-worn AR?
  • What is the current state of the AR and VR markets?
  • What kind of ROI is associated with AR and VR?
  • What impact will AR/MR have on my industry over the next 5 years?
  • What does the future AR and VR rollout timeline look like?
  • What will the effects be of mobile AR SDKs, like Apple ARKit and Google ARCore?
  • How are my competitors integrating AR and VR into their business models?
  • What are the potential AR/VR regulations to watch for?
  • What does a mobile device to head-worn AR shift look like in terms of time, investment, and usage?
  • What security risks are unique to AR/VR?
  • What does the competitive landscape look like for specific verticals and use cases?
  • How will AR and VR transform enterprise training?
  • What are the expectations for tethered, mobile, and standalone VR devices?
  • Which companies represent promising acquisition or partnership targets?
  • What associated markets should my company be monitoring and investing in?
  • How do smart glasses devices differ? What are the strengths/weaknesses?
  • What does the end-to-end AR and VR value chain look like?
  • How does the connectivity landscape with 5G and LPWA impact the AR/VR market?
 

Research Deliverables

We cover the technologies, trends, and markets from every angle, and we deliver our qualitative and quantitative intelligence in multiple formats.

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Competitive Assessment
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Competitive Assessment reports offer comprehensive analysis of implementation strategies and innovation, coupled with market share analysis, to offer unparalleled insight into a company’s performance and standing in comparison to its competitors.

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Market Data
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Market Data spreadsheets are composed of deep data, market share analysis, and highly segmented, service-specific forecasts to provide detailed insight where opportunities lie.

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Technology Analysis
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Based on extensive primary interviews, Technology Analysis reports present in-depth analysis on key market trends and factors for a specific technology.

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Hot Tech Innovators
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Hot Tech Innovators reports focus on companies at the forefront of transformational innovation, particularly those that are younger and less well-known than the incumbents, at the technological forefront of their markets, developing new business models, destabilizing the current market and prime acquisition targets.

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Market Update
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Depicted in a PowerPoint format, the Market Update provides a snapshot into current and future market opportunities and threats for a specific technology as well as focusing on a selected key market and associated trends.

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Transformative Horizon
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Transformative Horizon PowerPoints are aimed at providing timely, deep, actionable insight in the looming transformative innovations that will impact the markets which matter most by focusing on a new company entrance or product launch, a significant company merger, a new business model or a new strategic direction for an incumbent.

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Application Analysis
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Based on extensive primary interviews, Application Analysis reports present in-depth analysis on key market trends and factors for a specific application, which could focus on an individual market or geography.

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ABI Insight
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In a one- to two-page executive summary, ABI Insights are driven mostly by recent, noteworthy news events — including M&As, proposed and recently enacted regulations, product launches and market updates —and often highlight ABI Research’s important technology forecasts.

Analyst Expertise

In addition to our research deliverables, you also have one-on-one access to our expert analysts. They can answer pressing questions, provide strategic recommendations, and get you caught up on the latest news, trends, market changes, and more.

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