The Impact of PTC’s Acquisitions and Partner Strategy on Product Development

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By Ryan Martin | 3Q 2021 | IN-6258


Busy In the Strategy Office


Since the $112 million acquisition of ThingWorx in 2013, PTC has spent more than US$2 billion on acquisitions and strategic partnerships. These activities have solidified PTC’s place as an IIoT software powerhouse when it comes to digital transformation. This Insight analyzes PTC’s recent acquisitions and partner activities over the last 24 months in the context of its product development and GTM to inform how the industrial software leader’s product portfolio will evolve.

How Products Will Change


In October 2019, PTC acquired Onshape (see IN-5645), a Software-as-a-Service (SaaS)-native product development platform, for US$470 million. Onshape is relevant to other business areas such as Vuforia (PTC’s augmented reality (AR) solution), Creo (computer-aided design (CAD)), and ThingWorx because the underlying Onshape technology will underpin PTC’s SaaS platform, Atlas, which all PTC products will be deployed on over time. Other notable components of PTC’s IIoT offering …

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