INDEX

IoT Partnerships – The Dos and Don’ts of Successful Coopetition

As partnerships and alliances continue to be forged across the IoT landscape, these engagements are requiring companies that have historically acted as competitors to cooperate in order to deliver on the promise of truly connected and interoperable systems. Coopetition is a business model in which a network of participants must cooperate and compete in order to create maximum value in the marketplace. It is not a new phenomenon, but in recent years, it has become a driving force within the IoT ecosystem as a whole. Coopetition provides added benefits throughout the IoT value chain for both providers, end users, and the market as a whole.

This report analyzes the drivers behind coopetition in the emerging IoT market and provides insight into what providers should and should not do in order to maximize the value they receive from these coopetition engagements. ABI Research outlines five behaviors that companies should adopt in order to establish successful coopetitive relationships, as well as five behaviors they should avoid. These results are derived from interviews, survey results, and secondary market research over the past several years.

Table of Contents

  • 1. COOPETITION AND CHANGING BUSINESS MODELS IN THE INTERNET OF THINGS
    • 1.1. introduction
    • 1.2. Executive Summary
    • 1.3. The IOT Value Chain
    • 1.4. A Market-Driven Change
    • 1.5. The Evolving Role of Partnerships in the IOT
  • 2. THE DOS AND DON'TS OF COOPETITION
    • 2.1. What to Do
    • 2.2. What Not to Do
  • 3. KEY COOPETITIVE PLAYERS
    • 3.1. Amazon
    • 3.2. Dell
    • 3.3. IBM
    • 3.4. Intel
    • 3.5. Microsoft
    • 3.6. PTC/ThingWorx
    • 3.7. SAP
  • 4. RECOMMENDATIONS
    • 4.1. Partner Program Parents
    • 4.2. Partner Program Members