Content Creation and Developer Support Enter the AR Spotlight

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By Eric Abbruzzese | 4Q 2021 | IN-6367

 

Unity and Qualcomm Making Moves

NEWS


While augmented reality (AR) hardware and the metaverse get the majority of coverage in today’s market, the content and backend side of AR remain equally important to the growth and success of the industry, if not more so. Especially as metaverse continues to permeate through the tech world, content and developer enablement will be even more necessary to gain and maintain a foothold in the rapidly shifting metaverse market. In that vein, Qualcomm and Unity announced a few relevant efforts to cater to that content and development segment.

Unity, once only a game development engine and now a much more robust digital content creation and integration player, announced the acquisition of Weta Digital for US$1.6 billion. Weta Digital is the collection of talent and tools behind some of the most famous and high-quality VFX in the entertainment industry: Lord of the Rings, Game of Thrones, and Avatar, to name a few. The acquisition includes both the engineering talent and creation tools.

Qualcomm, known for their chipset dominance in the smartphone space, recently launched their Spa…

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