PTC and Rockwell Expand and Extend Strategic Alliance to Create Comprehensive Digital Thread

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By Ryan Martin | 4Q 2020 | IN-5989


Early Extension


In June 2018, PTC and Rockwell signed a US$1 billion equity agreement to align their respective smart factory technologies. The immediate result was the creation of the FactoryTalk InnovationSuite, powered by PTC, an integrated offering that combines PTC’s ThingWorx, Kepware, and Vuforia with Rockwell’s FactoryTalk Manufacturing Execution System (MES) and FactoryTalk Analytics platforms. Since then, the Alliance has served nearly 250 customers, created a Factory Insights as a Service offering (IN-5850), and seen a growing number of companies expand their engagement. Now, on the heels of a record quarter, the duo is expanding and extending their contract another two years, through FY23. This Insight reviews and dissects the most notable changes.

Comprehensive Digital Thread


Under the new terms, Rockwell has the right to resell PTC’s Windchill and Onshape products (in addition to Thingworx and Vuforia), while PTC has the right to resell Rockwell’s Emulate 3D products. Also, Rockwell’s commitments to PTC shift from A…

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