Print Services—and Now IoT
More often associated with printers and toner cartridges, Lexmark has launched its Optra IoT platform, the firm’s new Internet of Things (IoT) portfolio for helping manufacturing companies to keep tabs on their connected devices and uncover imminent asset performance issues. Initially, the Optra platform will be available for customers in the United States and Europe.
Optra is based on the expertise that Lexmark’s customer support operations have built up in proactively and remotely resolving printer performance issues based on data transmitted from printer sensors that are allied with analytical expertise to identify and troubleshoot issues. Separate from Lexmark’s printing business, Optra can be integrated with any connected device with insights generated by Lexmark’s artificial intelligence software.
The IoT service provides an additional revenue stream for Lexmark—in addition to Lexmark’s printers and cloud print services—and also differentiates Lexmark from print rivals such as Ricoh that now offers information management and digital…
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