IoT Markets Research Service

Understand how end users’ goals and challenges inform their decisions to deploy solutions for supply chain visibility, Industrial Internet of Things (IIoT), and the digital transformation of energy and utilities.

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IoT Markets Coverage Areas

IoT Markets focuses on the role of data carriers and software in the digital transformation of end use markets.The service provides market intelligence where IoT solutions meet customer implementation requirements, focusing on three broad end use markets: supply chain visibility, industry 4.0, and the energy and utilities markets. The service empowers solution providers with insights on end users’ needs for IoT within the broader solution landscape, their digital transformation goals and challenges, and their perception and selection of key technologies and suppliers.

IoT Markets Research Powers Technology Innovation & Implementation

For Innovators

IoT Markets empowers technology suppliers to understand the technologies their customers are investing in, contextualize the role of IoT within the broader solution landscape, and understand the impact of technology threats and disruptions in each end use market. Armed with this intelligence, technology suppliers can make better decisions on products, portfolio, and partnerships to enhance their position as leaders in technology innovation.

For Implementers

IoT Markets empowers solution implementers by providing deep intelligence on the end use markets in which they operate, backed up by wide knowledge of the technologies and solutions which may be brought to bear on the challenges that they face. Using insights from IoT Markets, implementers both know how to speak about the technologies they can use to further their digital transformation strategies and can assess how aligned technology suppliers’ portfolios and roadmaps are with these strategies.

Our IoT Markets Research Helps Solve Real Business Challenges For Key Stakeholders

What challenges can we help you solve?

Understand the needs of different customer types for SCV, and the approaches used to solve them.

Visualize the future ‘unified visibility platform’ and its core components.

Compare competing approaches to SCV and understand which are creating value over others.

Quantify addressable market for applications within SCV.

Understand how customers are adopting systems permitting visibility into their supply chains, the gaps they have, and the value which different types of solution providers are offering.

Stay up to date with the evolution of product offerings in the SCV market, and understand why these transitions are happening.

What key questions can we help you answer?

Looking beyond ‘tracking’ and ‘monitoring’, what does visibility mean to customers?

How are different SCV technologies adding value to customers?

What are customers’ gaps in their SCV roadmaps, and who is solving them, or failing to solve them?

Beyond ‘mainstream’ categories of SCV, what vendors are looking to change the paradigm around the SCV market?

What challenges can we help you solve?

Understand the role of IoT within SCV and the evolution of approaches.

Identify competing technologies and how they are disrupting the SCV market.

Quantify addressable market for different SCV applications.

Contextualize point solutions within broader solution landscape to help product, portfolio, and partnership planning.

What key questions can we help you answer?

What are key end use markets for IoT in SCV?

How do customers in end use markets think about SCV to solve their pain points or enhance their business?

How do customers make decisions on SCV technologies and suppliers?

What is the hardware technology mix within SCV enabling customers to reach their goals, and how can IoT solution providers capitalize on these?

Which suppliers and solution types are creating the most value, and how should suppliers adapt their strategies accordingly?

What challenges can we help you solve?

Understand the role of serialization within the broader SCV market.

Identify key data carrier technologies and software partners for traceability applications, and the applications they will serve.

Quantify the market opportunity for traceability applications and the vertical market segments they will serve.

What key questions can we help you answer?

What are key end use markets for serialization and traceability?

Who are the main suppliers, and what is the value they are looking to add to customers?

How are enterprises implementing traceability platforms as part of their broader SCV goals?

Meet The Analysts You'll Work With

ABI Research's team of analysts publish groundbreaking research often years before other tech advisory firms, empowering our clients to stay ahead of their markets and their competitors.

Dan Shey

Vice President

Tancred Taylor

Principal Analyst

Dan Shey

Vice President

Tancred Taylor

Principal Analyst

Meet All Our Analysts

Market Opportunity Assessments

New product visibility
Market sizing forecasts and trackers
Technology assessments

Competitive Intelligence

Market share analysis
Product reviews
Comparison trackers

End User Surveys

B2B and B2C surveys
Global panel reach
Online surveys and in-depth interviews

Whitepapers

Authored by expert analysts to ensure credibility and depth.
Delivers exclusive insights into the technologies and trends shaping your customers' decisions.
Equips you with persuasive content to drive more informed and effective engagement.

Webinars

Leverage expert-led insight with a webinar presentation delivered by an ABI Research analyst.
Extend the value of the event with provided MP4, PPT, and PDF materials for on-demand access.
Drive ongoing marketing and lead generation by repurposing the webinar as a long-term asset.

Videos

Boost engagement with professionally produced videos, one of the most effective content formats online.
Feature your experts and your brand, enhancing your position as a thought leader.
Leverage across social media, email, and other channels for maximum reach and exposure

Companies Covered

Our expansive IoT Markets research covers leading companies, hot tech innovators, and emerging players in the industry.

Deliverables

We cover the technologies, trends, and markets from every angle, and we deliver our qualitative and quantitative intelligence in multiple formats.

DATA

Market Data spreadsheets are composed of deep data, market share analysis, and highly segmented, service-specific forecasts to provide detailed insight where opportunities lie.

REPORTS

Our qualitative reports present in-depth analysis on key market trends, technologies, applications, and emerging companies. Reports are in PDF or PowerPoint format.

INSIGHTS

ABI Insights offer expert perspective on recent news events, including M&As, proposed and recently enacted regulations, product launches, and market updates.

RANKINGS

Competitive Ranking reports offer comprehensive insight into different markets, assessing companies’ implementation and innovation strategies.

IoT Markets Research Service

Featured Research

Insights

Latest Research

Related Spotlights

IoT Markets Coverage Areas

IoT Markets Research Powers Technology Innovation & Implementation

For Innovators

For Implementers

Our IoT Markets Research Helps Solve Real Business Challenges For Key Stakeholders

What challenges can we help you solve?

What key questions can we help you answer?

What challenges can we help you solve?

What key questions can we help you answer?

What challenges can we help you solve?

What key questions can we help you answer?

Meet The Analysts You'll Work With

ABI Research's team of analysts publish groundbreaking research often years before other tech advisory firms, empowering our clients to stay ahead of their markets and their competitors.

Dan Shey

Tancred Taylor

Dan Shey

Tancred Taylor

Go Beyond The Research With Custom & Marketing Solutions

Companies Covered

Our expansive IoT Markets research covers leading companies, hot tech innovators, and emerging players in the industry.

Latest News & Resources:IoT Markets

Whitepapers

Tariff Forecasts and Fallout

Navigating Tariff Turbulence In The Technology Sector

A Watershed Moment For The Telco Value Chain: The Shift To a Compute-Centric Outlook Intensifies at MWC 2025

Charts & Data

New Vehicle Shipments with V2X by Technology

Vehicle Shipments with Agentic AI by Region: 2025 to 2035

Home Healthcare Device Revenue by Region: 2025 to 2030

Press Releases

ABI Research Launches Key AI Tool to Speed Time to Insight for Customers

ABI Research Enhances 'My Library' Client Portal with Powerful New Features for Faster Access to Insights

Blogs

The State of Neocloud: Four Trends for 2026

Where Robotics System Integrators Can Win in Warehouse Automation

5G Network Slicing Market Overview: Four Key Questions Answered by Senior Research Director Dimitris Mavrakis

Research Highlights

Three Gripes Driving Enterprises from Hyperscalers to Neocloud Providers

Are Small Modular Reactors (SMRs) Viable?

Autonomous Driving Sensors: Essential Improvements for Self-Driving Vehicle Adoption

Insights

Walmart Goes Full Steam Ahead on Wiliot, Highlighting Convergence of Visibility Technologies

Vodafone IoT Links Its GDSP to Simetric’s Platform with New Strategy in Full Effect

Supply Chain Visibility Providers Reposition as Decision Platforms as Visibility Commoditizes

Deliverables

We cover the technologies, trends, and markets from every angle, and we deliver our qualitative and quantitative intelligence in multiple formats.

DATA

REPORTS

INSIGHTS

RANKINGS

IoT Markets Market Research Deliverables

Reports & Data

Latest News & Resources:
IoT Markets