Last Updated on 9/22/2025
ABI Research’s 5G Mobile Device Vendor Market Shares report reveals the latest data on worldwide and regional smartphone market shares. Samsung and Apple dominated once again, but Transsion is quickly catching up as it caters to different demographics.
Key Takeaways:
- Smartphone sales volume increased 4% Year-over-Year (YoY) in Calendar Year 2024 (CY 2024), reaching 1.3 billion units worldwide.
- Samsung is the global smartphone market share leader, securing a 16.7% share for 2024. Apple closely trails with a 16.4% market share, fueled by a strong holiday season.
- Several China-based vendors make up most of the remaining smartphone market, including Xiaomi, OPPO, vivo, and newcomer Transsion.
- Transsion continues its rapid ascendance, grabbing a 12.4% market share in 2024. The company focuses on making affordable smartphones for customers in underserved regions, notably Africa.
Table 1: Worldwide Smartphone Market Shares (%) in 2024
| Vendor | 1Q 2024 | 2Q 2024 | 3Q 2024 | 4Q 2024 | 2024 Total |
|---|---|---|---|---|---|
| Samsung | 18.1% | 17.1% | 17.3% | 14.6% | 16.7% |
| Apple | 15.0% | 12.9% | 15.7% | 21.5% | 16.4% |
| Xiaomi | 12.1% | 13.1% | 12.7% | 11.7% | 12.4% |
| Transsion | 13.4% | 12.8% | 11.7% | 11.1% | 12.2% |
| vivo | 6.8% | 8.1% | 7.9% | 7.0% | 7.4% |
| OPPO | 7.6% | 8.0% | 8.3% | 7.0% | 7.7% |
| Others | 26.9% | 28.0% | 26.5% | 27.0% | 27.1% |
| Total | 100% | 100% | 100% | 100% |
100% |
Table 2: Worldwide Smartphone Shipments (in Millions) in 2024
| Vendor | 1Q 2024 | 2Q 2024 | 3Q 2024 | 4Q 2024 | 2024 Total |
|---|---|---|---|---|---|
| Samsung | 60.9 | 54.8 | 58.9 | 52.8 | 227.4 |
| Apple | 50.5 | 41.5 | 53.4 | 77.6 | 223.1 |
| Xiaomi | 40.6 | 42.2 | 43.1 | 42.1 | 168 |
| Transsion | 45.2 | 41.1 | 39.9 | 40.2 | 166.4 |
| vivo | 23.0 | 25.9 | 26.8 | 25.4 | 101.1 |
| OPPO | 25.6 | 25.8 | 28.4 | 25.2 | 105 |
| Others | 70.1 | 77.4 | 74.4 | 86.8 | 308.7 |
| Total | 336.2 | 321.4 | 340.7 | 360.8 | 1, 359 |
ABI Research builds and maintains quarterly shipment forecasts for the current year, in addition to annual forecasts for the upcoming 5 years. A combination of data is obtained via interviews, the examination of public financial records, and further secondary research. All major factors are considered during the data-gathering phase, including consumer adoption rates, the addition of new features, and future rumored devices and technologies.
Quarterly sales and market share tracking is a "bottom-up" model-level tracker for smartphones, based on reported information from handset Original Equipment Manufacturers (OEMs), mobile operators, chipset vendors, retailers, ABI Research's Device Pricing Portal, ABI Research analyst information, and web research (get a market data sample here).
Forecasts are based on the analyst's understanding of smartphone vendors and market trends, including seasonality and macroeconomic conditions, and based on information gathered from the major handset vendors, mobile operators, and distribution channels.
To get the smartphone market shares and unit shipments on a regional level—dating back to 1Q 2015—download ABI Research’s latest market data report. These market data are part of the company’s 5G Devices, Smartphones & Wearables Research Service.