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Free Research
MARKETING LEADERS
Solving Critical Marketing Challenges
As a Marketing leader responsible for positioning technology products in competitive markets, you face unique challenges that require specialized expertise and credible third-party validation. ABI Research empowers your marketing strategy with comprehensive technology research, trusted analyst insights, and custom content programs that drive audience engagement and generate qualified leads.
  

Your Strategic Marketing Partner

 We have a 30+ year history of making marketing leaders more successful through tailored programs that are specifically designed to overcome common challenges. 
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Dynamic Content & Program Support

Leverage our extensive research library and create custom content that resonate with your target audience. Our analyst team helps you craft compelling narratives backed by quantitative data 
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Third-Party Validation & Awards

Gain credible market positioning through our competitive rankings, company awards, analyst quotes, and performance recognition that showcases your products against competitors. 
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Target Audience Research

 Define your ideal customers with precision through our end-user research capabilities, helping you understand needs, wants, and buying behaviors in your market.
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Multi-Channel Lead Generation

Amplify your reach through strategic content placement in third-party publications, our media channels, and targeted advertising programs that drive qualified leads. 
  

Tailor Our Solutions To Fuel Your Success

 We customize and tailor our solutions to give you everything you need to establish thought leadership, generate leads, and accelerate sales cycles. 
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Get Expert Insight To Guide Your Marketing Decisions

Get access to our analyst team for real-time strategic guidance, competitive intelligence, and campaign optimization. When your CEO asks "why did we choose this messaging?" you'll have expert-backed answers that build confidence in your strategy.
Direct analyst access for strategic guidance, market insights, and campaign optimization
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Transform Your Events Into Authoritative Industry Education

Our analysts speak at your conferences, appear in your videos, and co-present at seminars, giving your marketing programs the third-party credibility that cuts through buyer skepticism and positions you as a thought leader.

Analyst participation in speaking engagements, video content, conferences, and seminars

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Stop Scrambling for Quarterly Campaign Ideas That Get Lost In The Noise

Receive research-backed, bespoke marketing programs annually that your competitors can't replicate—videos with analyst insights, data-driven blog content, social media campaigns, and market snapshots that establish your unique market perspective.

Custom programs including videos, insights, blog posts, and social content tailored to your market

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End the Constant Struggle for Credible Content Support

Access our complete research library with unlimited licensing—use report excerpts, market data, and analyst quotes across all your campaigns without legal hassles or additional fees. Your marketing materials become instantly more authoritative and persuasive.

Unlimited access to research library with full licensing rights for all campaigns

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Never Get Caught Flat-Footed by Market Changes

Access all relevant research to stay ahead of trends, understand competitor moves, and craft messaging that resonates. When market dynamics shift, you'll be the first to know and the first to adapt your strategy.

Complete access to quantitative and qualitative research for strategic intelligence

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Stop Being a Spectator in Industry Conversations

Participate as a sponsor in all relevant industry surveys, giving you early access to market data, co-branding opportunities, and the ability to shape industry dialogue before your competitors even see the results.

Sponsorship opportunities in industry surveys for visibility and thought leadership

Marketing Success Stories

 

Marketing leaders at technology organizations establish long-term partnerships with ABI Research to maintain their leadership roles, break into new markets, generate high-quality leads, and educate their target audience with thought leadership content across various formats and channels. Three examples are highlighted below.

 

A Six-Year Partnership Helps an Industrial Technology Giant Keep an Edge Over Its Competitors
The Solution
Over a six-year relationship, this company’s product marketing teams have trusted ABI Research to educate and fuel demand for industrial software tools in key verticals. We provide the client a diverse marketing mix that includes whitepapers, meetups at industry events, executive briefs, webinars, infographics, and more. These assets educate buyers, drive awareness, and consistently deliver high-quality leads for the client.
The Results
The client has worked tirelessly to establish its market dominance. Our longstanding partnership is pivotal to maintaining its leadership status, even as its competitors evolve. ABI Research’s multifaceted marketing assets have enabled the company to stay one step ahead and penetrate new customer segments in the channels they reside and the content formats they prefer.
IoT Startup Becomes a Trusted Voice in Supply Chain Innovation
The Solution
This IoT startup first came to us in 2022 to build credibility in ambient IoT. The content we develop is used by the company to stand out at major trade shows and demonstrate its value to prospects, investors, and partners. Since then, the client has come back for further thought leadership programs aimed at technology decision-makers in retail, grocery, and post & parcel.
The Results
With ABI’s help, the company quickly moved from newcomer to a trusted voice. Our marketing collaterals boost visibility across digital communities, strengthen brand messaging, and create a consistent stream of high-intent leads. Today, the company is a known voice in supply chain innovation and keeps working with us to seize new monetization opportunities.
Supporting a Telecom Titan Through a Decade of Industry Change
The Solution
This global telecom leader has partnered with ABI Research for over ten years. Our support includes research for government engagement, speaking opportunities, media press licenses, and demand gen campaigns. Our work is tailored to evolving network technologies and market needs across geographies and customer segments.
The Results
Our long-term partnership helps the client continue to win over the hearts and minds of the fast-evolving telecom industry. Our custom research empowers the company to tap into new geographies, industries, and buyer personas. We remain a trusted partner in helping the client evolve its message and expand its market reach.

Trusted By The Best

 ABI Research reports and data fuel success at the world's leading and most innovative technology organizations. These are just some of the leading companies we work with: 

Ready To Power Your Marketing Programs?

 Schedule a strategy session with our analyst team and discover how to accelerate your technology marketing success