Creating the Market Opportunity
5G edge networks are rapidly evolving and have the potential to transform the media and cloud gaming market and how we experience and consume digital and visual content. Media and cloud gaming use cases represent growth opportunities for the industry. For example, the video game market is now among the largest entertainment industries in the world, with more than 2.3 billion individuals who play some type of video game. The number of gamers is expected to continue to grow over the next five years and beyond, driven, in particular, by mobile gaming. To that end, Communications Service Providers (CSPs) are increasingly partnering with cloud gaming developers such as Google and Microsoft. This positions them in a much larger ecosystem beyond simply providing connectivity, thus raising the prospect of bringing new opportunities and revenue potential.
With media and gaming potentially creating new value, CSPs seek to invest accordingly and bolster their media and content business revenues with global partners. For example, LG Uplus has established a global alliance with Qualcomm, content …
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