A US$1 Billion Industrial IoT Partnership: Who Wins?

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By Ryan Martin | 3Q 2018 | IN-5175


What’s in US$1 Billion


PTC and Rockwell Automation are aggressively jockeying for position in the digital domain to help customers transform their physical operations. As of June 11, 2018, PTC and Rockwell entered a US$1 billion equity agreement to align their respective smart factory technologies, namely, PTC’s ThingWorx IoT, Kepware, and Vuforia, and Rockwell’s FactoryTalk MES, FactoryTalk Analytics, and Industrial Automation platforms, for an integrated solution offering whereby Rockwell becomes the preferred delivery and implementation provider and PTC assumes the role of IT/OT technology enabler.

US$333 Million per Year?


While both may well argue the length of tenure in the M2M/IIoT business, it is only in the last few years that the two companies started to reformulate their strategic priorities to make a concerted run at the space. Nowhere is this clearer than in more recent investment activity in the context of current and planned IoT offerings.

PTC’s US$700-million-plus buying spree started…

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