In today’s fast-paced technology landscape, decision-makers need accurate, actionable insights—fast. ABI Research’s new Artificial Intelligence (AI) assistant, Ask ABI, is here to transform the way you access critical information. By pulling insights directly from ABI Research’s vast library of reports and other deliverables, Ask ABI delivers precise answers to your pressing technology questions. Better yet, it provides the source(s) of its answers so you can explore more in-depth or discover entirely new content.
All Access clients can use Ask ABI to ask questions about any tech topic, pulled from all indexed research. If you are only subscribed to a specific research service(s), you can use the “light” version to ask questions about products mapped to that service or services.
In this blog, we’ll explore five powerful ways you can use Ask ABI for your market research efforts, complete with examples you can try out yourself.
1. Understanding Market Drivers
What It Does: Ask ABI analyzes the forces driving the adoption of various technologies. This helps vendors and solution providers better understand the pain points of their target audience and tailor their offerings to customer preferences.
Question: What are the top three adoption drivers for Internet of Things (IoT) asset trackers?
Answer: Ask ABI identifies IoT integration at the manufacturing level, a growing acceptance of real-time cargo monitoring, and large-scale projects with device/equipment manufacturers as key drivers of IoT asset trackers. This answer is sourced from Asset Tracking Technologies and Markets Market Data Overview: 4Q 2024.
2. Exploring Regional Investment Trends
What It Does: Ask ABI identifies which regions are leading the way in technology investment, allowing you to make geographically informed decisions.
Question: Which region will invest the most in 5G Standalone (SA) by 2028?
Answer: Ask ABI uses our 5G Standalone: Market Trends and Vendor Profiles research report to tell us that China is at the forefront of 5G SA spending. The answer adds details about the “why” behind China’s leading status in 5G SA infrastructure, including its pioneering efforts in 5G technology development and government efforts.
3. Assessing Competitive Landscapes
What It Does: Use Ask ABI to analyze market competition and identify the top players in any technology sector. Not only does this assist tech companies in sizing up the competition, but it enables enterprise end users to identify potential partners.
Question: Who are the top players in the satellite IoT market?
Answer: The AI-powered tool lists five significant organizations within the satellite IoT market: EchoStar, Inmarsat, Iridium, ORBCOMM, and Globalstar. A short description of each company’s IoT-focused offerings is provided, including their target markets and use cases.
4. Examining Best Practices
What It Does: Much of the value that ABI Research provides is the strategic recommendations our analysts provide. You can cut to the chase by asking Ask ABI about best practices provided in a research report.
Question: How can industrial and manufacturing firms reduce tribal knowledge from their operations?
Answer: The assistant explains that implementing a workforce planning strategy is crucial to reducing tribal knowledge from manufacturing operations. With the baby boomer exodus of workers within the sector, it is crucial that experienced employees share vital information with less experienced workers. Moreover, Generative Artificial Intelligence (Gen AI) tools can be used to capture the knowledge of baby boomers, which can subsequently be an educational resource for other workers.
Note: The Ask ABI prompt above looks different than previous screenshots because it was used on the product page itself, as opposed to the Ask ABI option in the My Library menus. This tool is found in the upper right-hand corner of a product page.
5. Forecasting Future Market Trends
What It Does: Ask ABI can provide a quantitative and qualitative-driven outlook to help you anticipate where a market is headed. As a result, technology providers can identify emerging opportunities and enterprise end users can assess the level of interest their industry has for a specific technology.
Question: How will Augmented Reality (AR) evolve over the next 5 years?
Answer: The tool lists three key trends from the Consumer Technologies Market Data Overview: 4Q 2024 presentation: rapid growth in consumer AR smart glasses, technological advancements, and greater availability of AR technologies.
Start Asking Today
Ask ABI is more than your average AI assistant; it’s your gateway to smarter, faster decision-making. With capabilities ranging from identifying market drivers to forecasting trends, Ask ABI puts ABI Research’s expertise at your fingertips. Whether you're making strategic investments or exploring emerging technologies, Ask ABI delivers the answers you need, along with the context to dive deeper.
Log in to My Library to start asking your questions with Ask ABI today and experience the future of market research.
