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ABI Research Blog | Jennie Baker

Jennie Baker

Jennie Baker, Research Analyst, is a member of ABI Research’s Automotive team. Her research focuses on enabling technologies and new revenue opportunities behind the most important trends transforming the passenger vehicle market, including software-defined cars, autonomous driving, electrification and connected car servicers.

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How Can Automotive OEMs Commercialize Agentic AI?

Dec 15, 2025 10:09:55 AM / by Jennie Baker posted in Automotive

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Agentic Artificial Intelligence (AI) is reimagining the in-vehicle experience. AI agents embedded in the digital cockpit enhance services that the automotive industry can monetize. Moreover, Agentic AI improves existing vehicle features that drivers seldom use. Mercedes-Benz’s recent integration of an AI work agent into premium models epitomizes the potential to use Agentic AI to strengthen customer loyalty and create new revenue streams.

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