CES 2022 Relatively Quiet on the Metaverse Front, but Microsoft Makes Noise in January, Acquires Activision Blizzard

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By Michael Inouye | 1Q 2022 | IN-6440


Microsoft's $68.7 Billion Acquisition of Activision Blizzard Transcends Metaverse News from CES 2022


By most accounts, CES 2022 was another comparatively quiet year for the conference (pandemic related) and the metaverse news reflected these conditions; although there was some notable activity on the AR/VR front (IN-6432). This isn’t surprising since some companies like Meta pulled out of the show, but many (Meta included) also made metaverse headlines in the preceding months to close out 2021. Samsung generated some metaverse headlines by partnering with Zepeto (a metaverse platform) to offer attendees a virtual/metaverse showroom experience—it received mixed opinions, largely due to the lack of realism, but it does speak to the continued importance in virtual alternatives (or supplements) so long as COVID-19 remains a factor. NVIDIA’s Omniverse platform launched of beta into general release, highlighting its continued advancements and opportunity from the enterprise side. The biggest news in January 2022, however, came from Microsoft, post-CES when it announced its intention to acquire Activisi…

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