The Rise of Corporate Social Responibility in the Payments Card Market
As the smart card market becomes increasingly aware of the usage of first-use PVC, the major ecosystem players are looking for the optimal materials and technologies which are sustainable and enable them to pivot away from non-biodegradable plastics. While sustainable materials have been explored as substrates in the payment card market for a number of years, they have so far failed to gain traction and transition to a mainstay for card issuers. Now, with an increased awareness of the global ecological situation and a growing eco-conscious consumer base, the smart card market (and major ecosystem players) are looking to make sustainable substrates and practices a mainstay.
However, it is important to consider that next-generation smart cards will need to be looked at from a marketing perspective as well as the manufacturing and personalization process. This includes how the substrates are sourced,...
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