According to ABI Research, the Augmented Reality (AR) hardware market size will grow by 64.8% Year-over-Year (YoY) in 2026, reaching US$9.7 billion in value. Rapid market expansion is expected throughout the remainder of the decade, with the AR market size approaching US$38 billion by 2030. This blog examines four key trends shaping the AR market in 1Q 2026 using our latest shipment and revenue forecasts. These trends highlight how AR user preferences are evolving, where market growth is accelerating, and which connectivity technologies are gaining momentum.
Contributing Analysts: Jake Saunders, VP, Asia-Pacific & Advisory Services; Dimitris Mavrakis, Senior Research Director; Larbi Belkhit, Senior Analyst; Sam Bowling, Industry Analyst
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