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What Taptitude user data tells us about Lumia 900's start
Apr 19, 2012 12:00:00 AM / by Admin
Ifoundthis blog postby FourBros Studio, an independent app developer, agood read. It sheds a lot of interesting light on the success the firm’s Taptitude game has seen on WP7. As such it is a great example of the revenue opportunities developers can unlock if they manage to create an early hit fora still nascent storefrontlike Windows Marketplace. Moreover, it includes a chart (“Taptitude Players by Device”) that prompted me to take another back-on-the-envelope-styleangle on the continuingguess gameabout Lumia 900 sales.
Assuming that Nokia sold one million Lumia 710s and 800s in Q4 and two million in Q1,the installed base at end-March would have been three million. There were 91 days in Q1, which puts the sales per day at approximately 22,000. Let’s then assume that the installed base has grown linearly, at the same rate, to date. That puts the installed base on March the 16that 2.670 million and on April the 16that 3.354 million – meaning that the avg. installed base for Taptitude’s evaluation period was about 3.012 million. Taptitude’s combined user base for Lumia 710 and 800 was 32,200, i.e. slightly over 1% out of the installed devicebase.
The rate for Lumia 900 is likely to be somewhat higher (given that Taptitude is only available in English, which is a drag in non-English-speaking markets), let’s say 1.5%. Based on this, the 1,900 Taptitude players on Lumia 900 would translate as an installed base of 127,000 devices, accumulated over a period of nine days. That’d be 14,100 devices sold per day, including the launch date that infamously fell on Easter Sunday. Of course, that’s a figure whichrelies heavily on a number of assumptions, especially about Lumia 710’s and 800’s installed base and Taptitude’s uptake rate on Lumia 900. With such a short sales window for Lumia 900, also the exact date of FourBros Studio’s data can make a substantial difference. I assumed the figures were from Monday the 16thsince the blog was published on the following Tuesday.
Nonetheless, a daily sales figure of close to 14,000 devices, distributed through one single carrier, wouldn’t in my view be a bad start. Maintaining that momentum would push the Q2 figure to somewhere near 1.250 million, which would have been 13% ofAT&T’s smartphone salesand 66% of its non-iPhone smartphone sales in Q4. How profitable this start has been is, then,a whole another matter– but at this stage that is secondary. It’s building up the installed basethat both Nokia and Microsoft should focus on for the time being.
Lava XOLO X900: Would it be able to carry a $420 price tag with Intel Inside?
Apr 19, 2012 12:00:00 AM / by Admin
Intel together with Lava Mobiles in India has launched the first ever smartphone which boasts of “Intel Inside”. Named as the Lava XOLO X900 this smartphone marks Intel’s much awaited entry in to the smartphone segment. Lava’s association with Intel and this smartphone was first announced during the MWC in Barcelona earlier this year. Priced at $420 (INR22000), the smartphone runs on Android 2.3 (upgradable to Android 4.0) and is powered by Intel Atom processor Z2460 with a clock speed of 1.6 GHz. Other features include an 8 megapixel rear camera, a front facing camera, HSPA+ support, 4.03” LCD display, HDMI connectivity and NFC.
Patent Wars. It sounds like a movie by George Lucas. Something which happened a long time ago in a galaxy far, far away. An epic struggle between good and evil. Pure science fiction.
There is no better way to describe the mania that has swept through the wireless industry over the past year or two. Last week, Microsoft paid AOL $1 billion for 800 patents (and a license to approximately 300 patents that AOL is keeping). Microsoft was also part of the Rockstar Consortium (with Apple, EMC, Ericsson, RIM and Sony) that paid $4.5 billion for the patent portfolio from bankrupt Nortel Networks in an auction last year. Last month, the waiting period for completion of the Nortel deal expired, so Rockstar is now looking to monetize its patent portfolio; in legal jargon, “monetize” means “sue the pants off people”. And of course, Google (which lost out in the Nortel patent auction) is buying Motorola Mobility for $12.5 billion, primarily for Motorola’s wireless intellectual property. Despite being a big part of the Internet innovations that have changed our lives over the past few years, Google has relatively few patents to its name, due to the nave idealism which motivated the company’s founders to share everything in the public domain. Instead of “Do No Evil”, perhaps the company’s motto should have been “File Patent Applications Early”.
Perhaps it was inevitable. With astronomical amounts of money flying around in the technological stratosphere, the stakes are high. A shark can smell blood in the water 400 meters away, and lawyers (who are closely related to sharks in the big scheme of evolution) could smell the money floating around in the wireless industry. And, as far as the big companies are concerned, what is a few million in legal fees when billions are at stake?
And, for detailed market analysis from ABI Research, take a look at our Mobile Device Intellectual Property and Royalties research service.
It was reported today that the European Commission has opened an in-depth investigation into Vodafone, Everything Everywhere and Telefnica O2’s proposed mobile wallet JV and is expected to give its final ruling whether to let the venture move forward by the end of August http://bit.ly/HO9SqP . The EC has been involved in this matter for several months now, and with the new investigation have just extended the resolution of it.
Having recently taken delivery of a new car and paid extra to get the telematics feature, I was keen to experience the benefits. It was nice to have a bigger map screen placed firmly in the center console rather than trying to read my phone screen. And the voice commands are helpful when the car correctly guesses what I say. But is that all?
No it isn't. The pleasant surprise came on the way to visit a location in an unfamiliar part of the city. After being stuck in a traffic jam for about 10 minutes the nav system suddenly announced that as the traffic appeared to be heavy it was going to change the route and that I should take the next exit. It then guided me through some backstreets to my destination.
So the real-time nature of telematics delivered a tangible benefit. And while I was pleased to be the recipient of some efficient re-routing, I would have preferred it if the system had identified the problem earlier and diverted me before I got stuck.
I also think that had I known my destination in advance that I wouldn't have activated the nav system so would have missed out on this benefit. I don't use it on my daily commute, so will it provide the same assistance if there is a traffic incident ahead? How can it, if it doesn't know where I am going? I am not going to fiddle with the sat nav before every trip, but on weekday mornings it could ask if I am going to the office, and activate the route plan and automatically check ahead for traffic issues after a simple "yes" response.
Maybe some other manufacturers have these features already, but OEMs need to continuously improve the value proposition for telematics. Making it easier to benefit from the technology that is already there is one way. And improving the response is another. Making driving more efficient is definitely worth paying for.
Barnes & Noble today announced a Nook Simple Touch with GlowLight electronic book reader that can be viewed in the dark. The announcement beats recent Amazon rumors of a Kindle eReader with a backlit display.
One of the advantages of the electrophoretic display (EPD) on digital readers is the low power consumption; only consuming power when redrawing the screen and not when displaying static content. B&N claims the new Nook model’s battery can maintain a charge for up to one month of reading with the light on. The company also says that the GlowLight addition is patent-pending.
Shipping in early May, the new eReader will be available for $139 directly from Barnes & Noble and its retail partners. Like other Nook products, the biggest drawback for those considering an eReader is that Barnes & Noble only offers the devices and eBooks in the United States.
Barnes & Noble has successfully maintained its #2 position in the eBook Reader market with its Nook line of devices through 2011.
It is an historic day for India.
Bharti Airtel has become the first operator to launch 4G TD-LTE in Kolkata. Infrastructure was supplied by ZTE, although other Circles are supported by NSN. In all, Bharti has secured 4G licenses for 4 Circles: Maharashtra, Karnataka, Punjab and Kolkata.
Bharti Airtel will not have it all its own way as Reliance Infotel and a Qualcomm both have 4G licenses.
For the Bharti Airtel launch, end-users will have to rely on TD-LTE 4G dongles but that is expected to change by late 2012. The service is therefore expected to attract not just mobility users but also fixed wireless broadband users who don’t have a DSL or cable alternative. WiMAX licenses were issued previously with the expectation that WiMAX operators would target fixed wireless broadband segment but subscriber adoption was muted due to a lack of coverage, pricing and internal support from the WiMAX carriers.
The outlook for LTE looks more promising but time will tell.