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The $180 Billion Opportunity in Location-Based Media and Entertainment
For decades, the epicenter of entertainment, media, and advertising was in the home—on television sets and, eventually, computers and tablets. Now, however, with the emergence and growing maturity of technologies like 5G, edge computing, Artificial Intelligence (AI), precision positioning, and Extended Reality (XR), robust content and multimedia services are becoming more common outside of the home in public venues and locations.