Media Tablets to Boost Enterprise Mobile Broadband Revenues to $36 Billion Worldwide by 2016

In the latest update to its Enterprise Mobility Market Data, ABI Research says mobile broadband revenues from the enterprise segment for cellular connectivity of laptops, netbooks, and media tablets will reach $36 billion worldwide. Boosting enterprise mobile broadband revenues will be connections for the high growth media tablet segment.

Currently enterprise penetration of tablets is low; however relative to other big-screen portable computers, tablet mobile broadband attach rates are high. In recent survey data of US business customers, mobile broadband attach rates on media tablets were 33% higher than netbooks and twice as high as laptops.

A key component of enterprise tablet data plan adoption will be pricing. Enterprise practice director Dan Shey, comments: ”Favorable pricing and plan options have made it easy for early adopters in the sales, management and professional services segment to add cellular plans. Pricing will also be incredibly important as more field force personnel are mobilized.”

However, workers in other segments whose work is facility-based, such as healthcare staff, have less need for a mobile broadband plan. Shey expects mobile operators to maintain pricing flexibility in order to address segments that intermittently need cellular access.

North America and the Asia-Pacific region will garner the greatest share of mobile broadband revenues from media tablets. An important driver for North America will be 4G networks; Asia-Pacific growth will be driven by a dynamic business market and mobile device-savvy culture.

ABI Research’s “Enterprise Mobility Market Data” provides a global view of mobile services adoption and usage for the mobile business customer. Nine service categories are represented:

Real-time communications
Messaging
Information access
Application downloads
Business process solutions (Line of business applications)
Mobile broadband (data plans for netbooks, laptops, MIDs, tablets)
Mobile device management services
Mobile cloud computing
Mobile data plans (for smartphones and handsets)

Additionally, a series of Enterprise Mobility Vertical Market databases segments mobile communications services by industry vertical, occupation and size of business. Separate editions are available for North America, Latin America, Asia-Pacific, Western Europe, Eastern Europe, the Middle East and Africa.

All these Market Data products are included in ABI Research’s Enterprise Mobility Research Service and are updated on a quarterly basis.

ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 30+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.​