Oyster Bay, New York - 22 Jul 2011
By 2016, more than 2.1 billion mobile devices will have HTML5 browsers, up from just 109 million in 2010. While the official line from the World Wide Web Consortium (W3C) is that the HTML5 standard will not be complete until 2020, ABI Research believes 25 HTML5 features currently in development will become widely used at varying intervals within the next three to five years.
“We expect HTML5 features in categories such as graphics, multimedia, user interactions, data storage, and others to be widely adopted sooner rather than later. A significant number of HTML5 features will be adopted in the mass market in the next three to five years,” says Mark Beccue, senior analyst. “HTML5 adoption is going to accelerate because it will be a key differentiator in the smartphone OS war. I believe that Apple will be the key driver of HTML5 and consequently a primary benefactor as well.”
Apple’s competitive edge stems from vision and its lack of fragmentation. “The key to HTML5 growth is browser capabilities. Apple will quickly develop HTML5 features capabilities for their browsers and be able to easily push those updates out to their devices,” Beccue says. “Android does not have the capabilities to move so quickly. Blackberry has market share, but their installed base of phones with HTML5 capable browsers are limited.”
One important HTML5 feature, video, is making a play to challenge the popular Adobe Flash Player plugin software. The feature would allow video to stream without the necessity of activating a plugin. While industry discussions of Flash’s disappearance generally conclude that Flash will not be phased out any time soon, Beccue thinks differently.
“I think the disappearance of Flash is closer than people think,” he said.
ABI Research’s new report, “HTML5 for Mobile Devices and Tablets” provides a comprehensive overlook of HTML5’s impact on mobile devices, web developers, computing companies, and other players in the Internet ecosystem, as well as explores both the drivers and barriers to HTML5 and the projected acceptance of over 25 features by region.
It is a component of the Mobile Applications Research Service, Browsers Research Cluster, and Mobile Services Research Service which also include other Research Reports, Market Data, ABI Insights, and Research Surveys.
ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Research’s worldwide team of experts advises thousands of decision makers through 40+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com, or call +1.516.624.2500.
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