The Mobile Consumer Research Service

This Service Covers the Following Technology and Market Issues:

  • Global Forecasts for Mobile Applications Services Revenues
    • Mobile Voice, SMS/MMS, Mobile E-mail, Mobile Internet, Mobile TV Services, Location-Based Services
    • Mobile Broadband
    • Mobile Content and Applications: Music, Video, Gaming, Communications, Information, Multimedia, Productivity, Travel, Utilities
  • Mobile Operator Performance Benchmarks
    • CAPEX, OPEX
    • Voice Revenue, Data Revenue
    • Churn
  • Subscription Forecast Database
    • Air Interface Technology and Spectrum Band
    • Handset and Mobile Broadband Subscriptions
    • Prepaid and Postpaid
  • Traffic Statistics
    • Voice, SMS/MMS, Handset and Mobile Broadband Data by Application type
  • Mobile Data Price Tracker Database
    • Mobile Broadband, Handset and Device plans, USB dongle/PC Card plans, Embedded plans.
    • Bundles, Shared/Family Plans, Multiple Device Plans
  • Business Models, Mobile Supplier Ecosystem, and Competitive Analysis
    • Mobile Operators, Middleware/Platform Providers, Media and Content Companies, Advertising Agencies, Portals, Brands
  • Mobile Services Value Chain Analysis
    • Mobile Services and Device Personalization, Subscriber Analytics, Distribution Channel Opportunities and Challenges, Subscriber Acquisition and Retention, Loyalty and Purchase Decision Drivers, Consumer Brand Mobile Strategies
  • Mobile Content and Service Delivery Platforms
    • On- and Off-Portal Delivery, Content Delivery Infrastructure, Mobile Application Storefronts, Mobile Cloud Computing
  • Mobile Marketing and Advertising
    • In-Application Advertising, Video and Mobile TV Advertising, Messaging, Mobile Search, Mobile Web, Proximity Marketing

DELIVERABLES

topRESEARCH REPORTS

topRESEARCH BRIEFS

topMARKET DATA

topABI INSIGHTS

topVENDOR MATRICES