Video On Demand in the Car
For many years, media streaming has been a popular Rear-Seat Entertainment (RSE) functionality in minivans and Sport Utility Vehicles (SUVs). However, there has been a growing interest in Video-on-Demand (VOD) at rear and front displays, propelled by a combination of factors, including data connection quality and coverage improvements, increased availability of connected vehicles with bundled data plans, improvements in infotainment systems hardware capacity, electrification, and autonomous driving advancements.
Embedded video streaming was pioneered by Tesla and is now gaining traction among volume carmakers. In 2021, Stellantis was the first automaker to integrate Amazon's Fire TV into vehicles, followed by Ford, which will introduce built-in Fire TV in 2022 models. At CES 2022, Volvo announced that it is bringing video experience to their cars in Q2, starting with YouTube, and BMW showcased a demo of Fire TV. While there is little doubt that video streaming will become a standard vehicle functionality, there are a few obstacles to overcome before wider availability, such as hardwar…
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