Facebook’s String of AR/VR Investment Continues across Product, People, and Partnerships

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By Eric Abbruzzese | 4Q 2021 | IN-6309


A Familiar Scene


Not to be outdone by others in the space, Facebook has continued to bring news of its Augmented Reality (AR) and Virtual Reality (VR) ambitions to light through new product launches, upcoming product research, business structure announcements, and partnership and funding opportunities.

  • Perhaps most notably, the partnership between Facebook and Luxottica has brought about Ray-Ban Stories, a “smart frame” glasses product with no displays
  • Facebook is also beginning data collection for its future Project Aria smart glasses product
  • The company’s Chief Technology Officer (CTO), Mike Schroepfer, is stepping down to be replaced by Andrew Bosworth, the vice president of Reality Labs
  • On the VR side, integration with Zoom is coming to the company’s immersive collaboration platform, Horizon Workrooms
  • The company is aiming for a hiring spree with nearly 700 open positions across AR/VR fields
  • Finally, Facebook has begun a US$50 million investment fund for metaverse research and collaboration

They are not alone—Alibaba, Epic Games, Google, and many other players are…

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