For Cloud Gaming, Asia-Pacific Is Where the Money’s At

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By Kangrui Ling | 1Q 2021 | IN-6101

 

Serious Investments into Cloud Gaming by Incumbents in Asia

NEWS


In 2020, COVID-19 and 5G adoption spurred gaming in the most populated Asian country—China—with domestic gaming revenues increasing 20% to US$43 billion and the number of gamers increasing by 3.7%, effectively making half of the entire Chinese population gamers (665 million gamers as reported by the China Audio Video and Digital Publishing Association).

This is a huge cloud gaming market opportunity that has not gone unnoticed, with ByteDance (the owner of TikTok) soft launching their new cloud gaming platform Aoligame just recently in January 2021 and Huawei leveraging their Kunpen CPU to partner with Tencent and NetEase for cloud gaming. Beyond China, the rest of Asia region has also been active on the cloud gaming front—SK Telecom has launched their 5GX Cloud Game services as a subscription model for their 5G services, and Ubitus has partnered with Singapore’s Mobile Network Operator (MNO) S...

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