Facebook Connect 7 Highlights: AR Focused

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4Q 2020 | IN-5957


Announcements in Both AR and VR, with Unexpected Focus in AR with Reality Labs and Project Aria


At this year’s Facebook Connect annual conference, the company made several announcements regarding its latest plans and progress in Augmented Reality (AR) and Virtual Reality (VR) strategy. The company announced the release of its next-generation VR device, the Oculus Quest 2, and some upcoming VR games (see the ABI Insight “NAB 2019, AV1, and the Future of Video Codecs” (IN-5492)). Regarding its AR division, Facebook not only announced upcoming updates for the Spark AR content creator tool—usable for both Messenger and Portal products—but also unveiled its plans for a research tool for AR glasses called Project Aria as well as upcoming AR Ray-Ban branded smartglasses that will be released in 2021.

Facebook's AR Journey So Far


The social media company is already one of the leading players in the AR/VR market due to the success of Oculus VR products both at consumer and enterprise levels, and the massive usage of AR effects/filters…

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