Lanner’s Virtual Brewery Demonstrates Broader Use Cases for Simulation Software

Subscribe To Read This Insight

By Michael Larner | 2Q 2020 | IN-5825


An Opportunity to Manage Your Own Virtual Microbrewery


With bars, restaurants, and pubs across the world closed, simulation software provider Lanner Group’s virtual brewery provides an alternative to watching Netflix or playing Call of Duty during downtime. The scenario is that you have received UK£60,000 in investment funding and now need to maximize weekly profits.

Accessed via Lanner’s website and using Lanner’s WITNESS predictive digital twin software, users can experiment with how investments in equipment, ingredients, staff, etc. impact profits; the company claims there are 16 million combinations of improvements and upgrades. Results are published on a leaderboard, ranking the most profitable investments each week.

Lanner was formed by a management buyout from AT&T in 1996 and works with companies looking to deploy predictive simulation and asset modelling to support their decision-making processes. In January 2019, Lanner was acquired by Royal HaskoningDHV, a Dutch engineering and project management consultancy.

Manufacturers are slowly restarting their production lines, bu…

You must be a subscriber to view this ABI Insight.
To find out more about subscribing contact a representative about purchasing options.