Desire for Content Is at an All Time High, and Apple Is Positioned to Dominate in Immersive Content

by Eric Abbruzzese | 2Q 2020 | IN-5818
Apple’s latest confirmed venture into the immersive technologies space—Augmented and/or Virtual Reality (AR/VR)—is through the acquisition of VR content house NextVR for US$100 million. The company was founded in 2009 and has been at the forefront of VR content creation. The company is perhaps most notable for the big content partnerships names it has secured, especially in sports, which has long been a dominant but difficult to license domain.

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